MARKETING

is a form of communicating and promoting the value of a product

IS THE ACTIVITY OF SET OF /INSTITUTIONS PROCESS FOR CREATING, COMMUNICATING, DELIVERING AND EXCHANGING OFFERINGS

Something people must have for survival

Anything that would satisfy a person’s desire

Refers to the level of desire or consumer’s desire to purchase a particular product or service

Increasing number of people who wish to acquire

Achieving one’s full potential, including creative activities

Prestige and feeling of accomplishment

Intimate relationships, friends

Security, safety

Food, water, warmth, rest

Safety needs, Physiological needs

Esteem needs, Belongingness and love needs

Self-actualization

Composed of people with both desire and ability to buy a product and service.

Group of individuals or Organizational customers

Total demand of all potential customers for a specific product

Total demand for all brands of particular product

A demand for a specific brand