MARKETING

Question 1

is a form of communicating and promoting the value of a product

Accepted Answer

MARKETING

Question 2

IS THE ACTIVITY OF SET OF /INSTITUTIONS PROCESS FOR CREATING, COMMUNICATING, DELIVERING AND EXCHANGING OFFERINGS

Accepted Answer

MARKETING

Question 3

Something people must have for survival

Accepted Answer

NEEDS

Question 4

Anything that would satisfy a person’s desire

Accepted Answer

WANTS

Question 5

Refers to the level of desire or consumer’s desire to purchase a particular product or service

Accepted Answer

DEMAND

Question 6

Increasing number of people who wish to acquire

Accepted Answer

A WANT BECOMES A DEMAND

Question 7

Achieving one’s full potential, including creative activities

Accepted Answer

SELF - ACTUALIZATION

Question 8

Prestige and feeling of accomplishment

Accepted Answer

ESTEEM NEEDS

Question 9

Intimate relationships, friends

Accepted Answer

BELONGINGNESS AND LOVE NEEDS

Question 10

Security, safety

Accepted Answer

SAFETY NEEDS

Question 11

Food, water, warmth, rest

Accepted Answer

PHYSIOLOGICAL NEEDS

Question 12

Safety needs, Physiological needs

Accepted Answer

BASIC NEEDS

Question 13

Esteem needs, Belongingness and love needs

Accepted Answer

Psychological needs

Question 14

Self-actualization

Accepted Answer

SELF-FULFILLMENT NEEDS

Question 15

Composed of people with both desire and ability to buy a product and service.

Accepted Answer

MARKET

Question 16

Group of individuals or Organizational customers

Accepted Answer

MARKET

Question 17

Total demand of all potential customers for a specific product

Accepted Answer

MARKET DEMAND

Question 18

Total demand for all brands of particular product

Accepted Answer

PRIMARY DEMAND

Question 19

A demand for a specific brand

Accepted Answer

SELECTIVE DEMAND

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