1IKEA effect
The tendency for people to place a disproportionately high value on objects that they partially assembled themselves, such as furniture from IKEA, regardless of the quality of the end result.
2Marketing Myopia
condition where a company views itself in a product business rather than in a value- or benefits-producing business
3Augmented Product
physical product plus any services (warranty, installation)
4Total Value Concept
basic benefits, plus the augmented product, plus the "feel" benefits
5Target Market
identified segment or segments of a market that a company serves
6Perceptual Maps
the tool used to graphically depict the positioning of competing products or brands
7Market Segmentation
the process of dividing a market into meaningful, relatively similar, and identifiable segments or groups
8product differentiation
a positioning strategy that some firms use to distinguish their products from those of competitors
9Ideal Points on a Perceptual Map
where a particular market segment's ideal product would lie on the map