1corporate plan
corporate plan - a plan containing details of a businesses central objectives and the strategies to acheive them
benefits of a corporate plan:
-senior managers have a clear focus and sense of purpose
-plan helps communiate thhe sense of focus down the chain of command to all employees
-the planning process itself is very useful exercise as it forces managers to consider the firms strengths and weaknesses in realtion to the business enviornment
limitations:
-rapid and unexpected internal or external changes can make a corporate plan obsolete
-inflexibilty to change hinders the progress of a coporate plan and could be a disaster
internal influences on a corpate plan
-financial resources
-operating capacity
-managerial skills and expirience
- employee numbers and skills
-culture
external influences on a corporate plan
-macroeconomic conditions
-central bank and economic policy
-technological changes
-competitors
2Corporate culture
corporate culture - the values attitudes and beliefs of the people working in an organisation that affect the way they interact with each other and wth external stakeholders
main types of corporate culture:
-Power culture - concentrates power on just a few peole
-role culture - each member of staff has clearly defined job title and role
-task culture - culture based on cooperation and teamwork
-person cultue - individuals are given the freedom to express themselves fully and make decisons for themselves
-entrepreneurial culture - encourages management and workers to take risks to come up with new ideas and test out new business ventures
notes
-different cultures will make different decisions and will affect how people within the firm react to it
- strong culture promotes and facilitates succesful strategic decision weak does not
importance of corporate culture:
- culture determines the way in which managers and emplyoees treat each other
-culture is linked to the long term sucess of the business
3Transformational leadership
transformational leadership - the leader works with teams to identify the need for change , creates a vision to isnpire people to accept change and implements change with cooperation of the team
importance of transformational leadership:
-increases the chances of successful change within a business
-increases the flexibility and adaptability of a business to cope with frequent change
-focuses on leading change not forcing it on employees with an autocratic style
-improves employee motivation and performance
4managing and controlling strategic change
understand what strategic change means
-strategic change is the continous adopotion of business stratagies in response to changing internal pressures or external forces
recognise the major causes of change
-technological
-macroeconomic
-legal changes
-competitors actions
understand the stages of the change process
-where are we now
-new vision and objectives
-ensure resources are in place to enable change
-give maximum warning of change
involve employees in change
etc
lead change dont just manage it
-managing cahnge effectively is important to successful implementation but leading change is much more
-leading change means
-being a dynamic leader
-motivation of workers and managers so that change is seen as a positive force for improving peoples lives
-ensuring that acceptance of change is part of the culutre of the organisation
5change management
planning implementing controlling and reviewing the movement of an orgasnisation from its curretn state to a new one
6project champion
a person appointed to support a project and drive it forward by explaining the benefits of change and assisting and supporting the team putting change into practice
7project groups
groups created by an organisation to adress a problem that requires input from different specialists
8resistance to strategic change
fear of the unkown
fear of failure
losing something of value
false beliefs about the need for change
lack of trust
inertia - many people suffer from reluctance to change and try to maintain status quo
9contingency planning
contingency plan - a plan for preparing an organisations resources for unlikely events
benefits of contingency planning
-reassures employees customers and locals that concerns of safety are a priority
-minimises the negative impact on customers and suppliers in the event of a disaster
-PR response more likely to be speedy and appropriate
limitations of contingency planning
-costly and time consuming including training and practice runs etc
-needs to be constantly updated as the numbe and rage of potential disasters can change over time
-employee training needs to increase if labor turnover is high so increased costs for the business