1This part includes the company owner's assets and liabilities. If the
entrepreneur is just starting, this must be included under the financial section
Owner's financial statements
2This part includes all the resumes of the people who are facilitating or will
facilitate the venture.
Personal resumes
3This section presents the supporting documents as a backup for the main
parts of the business plan
PART IV- Supporting documents
4This is the presentation of the foreseen assets, liabilities, and net worth
of the company at the end of the next fiscal year.
Projected balance sheet
5This is only applicable to companies that were already established.
This serves to foresee pro forma cash flow for the next three (3) years depending on the 1st year's
revenue and expenses, along with the possible economic andindustry changes in the following year
Three-year income projection
6This part is only needed if the company is seeking funding.This will
highlight the reason for applying forfinancial needs and the amount the companyis in need.
Summary of financial needs
7This section of the business plan exemplifies the quantitative details of
marketing plans. This will showcase the past if it is already existing, current for the present financial reports,
and future finances projected for the company
PART III – Financial documents
8This is the general description of sales and distribution methods, packaging,
pricing, branding, and database marketing. This will also define the sales strategies, incentives or
promotions, advertising strategies, public relations, and networking
Marketing strategy
9This will explain the target market, competitors, market trends, and research regarding the product a company will either manufacture or produce or the services that they will
provide.
Market analysis
10This is the summary of the objectives of the marketing plan. This includes the general information of how the business plans toconduct its
analysis and strategy.
Overview and goals of your marketing strategy
11This section of the business plan will describe all the marketing strategies the
company will use, including their market analysis. This will also explain the advertising and public relations
campaigns, traditional programs, and the new technological strategies.
PART II - Marketing plan
12This will give details regarding the number of employees needed, the
necessary qualifications, working hours and salaries. This will also include any possible project that will highlight the need for future employees.
Personnel
13This includes the people who manage or will manage the business,
their responsibilities and abilities, and even salari
Management
14It composed of
owners and corporate officers describing strengths
Legal Structure
15This will showcase the desired, planned, or current location along with the
costings, legal agreements, and utility forecasts5
Location
16This contains the description of the product the entrepreneur
either manufacture or sell, depending on what business they are proposing. If
providing service, this contains the description of the service and lists of future services the business is planning to provide
Products or Services
17Components of the organizational plan
PLLMP Product or Services, Location, Legal Structure, Management, Personnel
18This is the summary description of the business. This will explain
the broad overview of the business – the origin, the date, and the purpose of the company's formation.
PART I - The organizational plan
19This includes the details of the page references or the outline of the topics in
the business plan.
Table of Contents
20This explains the purpose of the business, the management, and the
strengths of the company. This section summarizes the objectives and the purpose of why a company wants to be successful. This contains the financing details, if needed, where it explains
further why a company needs funding, how much money they need, and how they will pay back or be of benefits to the investors. An entrepreneur must accomplish this latter part upon completing the business plan as this part will present the components of a finished business plan.
Executive Summary
21This will serve as your title page. This includes the name, address, and contact
details of the company. This also includes the month and year it was established. The name of the
one who prepared it and the number of copies prepared should also be mentioned.
Cover Sheet
22Four (4) important principles of a business plan: "THE RFBS"
1. It must be realistic
2. It must be be based on felt needs
3. It must be flexible
4. It must start w/ simple projects
23In the Philippines, resources are not always available. An
entrepreneur needs to have a business plan to reach few markets at first, operated by simple
management and existing technologies. Requiring few resources like funds or money, materials,
and equipment to be used is better than trying to play it big time and lose it along the way
It must start w/ simple projects
24A business plan must adapt to any possible changes responding to the
consumers changing preferences. It must withstand the adjustments of the policies and economic
conditions that can be changed in no time.
It must be flexible
25As entrepreneurship is defined to exist to produce products or
services of value and enough to support the market's need. It isimportant for a business plan that
its objective or goals were anchored in producing something that will help people and the
community they belong to.
It must be based on felt needs
26A business plan must be feasible in the sense that everything that will be
written will be based on the availability of the resources needed to push through with the
business. May it be human, financial, or physical resources, what is important is that upon writing
a business plan, these factors are available and existing to support the start and run of the
business
It must be realistic
27(3) types of business plans
SOF
1. Summary - beginners (10-15 pages)
2. Operational - existing business (40-100 pages)
3. Full - investors (25-35)
28exemplifies the qualities of the businessthat will appeal to its consumer. This will
help an entrepreneur plan accordingly, answering the questions such as what kind of market the
business will serve, the current demands of the people, who are the possible competitors, among
others
external reason
29exemplifies the entrepreneur's way of thinking systematically for every aspect
related to its venture. This includes analyzing the business's present and future, focusing on the
internal factors such as whom the people to employ or work with, where to get resources, the
possible sources of funds, and the likes
internal reason
30Entrepreneurship and its every essential factor, as thoroughly discussed, will lead to the preparation
of abusiness plan. After understanding the need to undergo feasibility analysis and how it should
be conducted, an entrepreneur will now create a brief business plan. Analyzing its importance and
types is important to write one. It will reflect how an entrepreneur visualizes his goals and the way
they should be accomplished.
Importance of Business Plan