1top down processing (lion scene)
how we percieve things is affected by our expectations and motivations
2bottom up processing
raw sensory information coming into your sensory receptors
3palmer 1975 expectancy aids regognition
all particapants are shown the kitchen scene. when they were shown bread they could identify it. when shown a mailbox they couldnt.
4learning
experience changes the way we see the worlds interactions
5classical conditioning
two events to become associated with one another jim and dwight
6classical conditioning steps
step one no learning has occured. 2 pairing process person paired with food over and over
8ISI
Inter Stimulus Interval
9extinguishing the cr
running the test trial until the cr disipears
10spontanous recovering
reapearance of the cr
11generalization
stimuli that are simular to the originally trained cs will also elicit the same behavior
12operant conditioning
behavior comes first following with a consequence
13good consequence
learn to repeat behaviors with positive outcomes
14bad consequence
learn not to repeat behavoirs with unpleasurable outcomes
15positive reinforcment
strengthen a behavior by presenting a good stimuli after the response has been made
16negative reinforcement (still strengthens likely hood of behavoir)
im goint to remove something iversive to increase the likely hood of behavoir being repeated
17punishment
decreases likelyhood of behavior happening again
18continiuous reinforcement
everytime my organism does a behavior its rewarded to streingthen the cr
19observational learning
learning by observing behaviors of others may cause consequences
20memory
a persistence of learning over time and then being able to retreive the info later
21declarative
easy for us to explain
22non declrative
hard to explain. sequences
233 stages to memory
encoding storage retrieval
24storage
not a process but a state. how you retain information overtime. could be temporary or permanent memory.
25encoding
information is getting into ur system. brain needs a way to put info into a way our memory can accept.
26retreival
your ability to pull out memorys for use
27recall
simple retrieval of information with no hints in front of you
28recognition
reviewing info in front of you to see if it reminds you of a memory
29explicit test
you know your memory is being tested
30implicit test
you dont know your memory is being tested
31short term memory
limited capacity 7 bits 15-30 seconds also called working memory
32long term memory
infinite capacity duration unlimited
33acoustic coding
storing how it sounds
34semantic coding
storing what it means
35chunking
grouping similar bits together for more capacity in the short term memory