1Body languages
Facial, expressions, gestures, or position can convey attitude, feeling or personality of the individual shown
2composition
How things are laid out and deliberately placed
3Colour, hue, tone - saturation
Black and white images examine the use of contrast, in colour they are used to convey feelings
4Juxtaposition
Placement of two things closely together to emphasize comparisons or contrasts
5Contrast
arrangement of opposite elements to convey meaning
6Rule of thirds
Splitting the image into thirds to view different points
7Framing
The different shots/ angles of an image in a picture or show
8Omissions
What has been deliberately left out.
9Orientation
Relates to framing, the responders position
10Salience
The focus point of the image, created by size, colour and contrast
11Symbolism
the use of symbols to represent ideas or qualities
12Vector
The lines composers use for our eyes to follow around the page
13Reading path
The path your eye takes as you look at an image.
14Gaze
Where the subjects eyes are looking at something
15Demand
When the subject looks at you and gives the feeling that it wants something from you
16Barrier
Something in the book that act as a barrier by splitting up certain things or people apart
17Intertexuality
When a text, image or idea refers to another