1encoding, storage, retrieval
Encoding - Information entering via 5 senses
Storage - Keeping info until its needed
Retrieval - refers to getting the info out of the storage
2Types of encoding
structural - Translating visual info from written words into its physical structure
Acooustic/phonemic - translating the visual input from written words into sounds
semantic - the meaning od something encoded
3Duration vs capacity
Duration: how long the information can last for in the storage
Capacity: how much can the storage store information
4retreival
the process of getting formation out of memory.
5Types of memory
sensory, short term, long term
6sensory memory
Capacity: very large
Duration: 1-2 seconds
Forgetting: if no attention payed info *decays* almost immediately
7short term memory
Capacity: 5 to 9 chunks of info
Duration: 18 - 30 secs
Encoding: Acoustic
Forgetting: Decay or displacement, forgotten if not rehersed
8Long term memory
capacity: limitless
Duration: lifetime
Encoding: semantic
Forgetting: decay, interference, retrieval failure
9decay, displacement, interference
Decay: memory not used so its faded away
displacement: new info comes in and displaces out the older info as we exceed the limited capacity
Interference: info is overwritten (new phone no.)
10primacy effect
PE: phenonemen about how people tend to remember things that happen first, this is because they acoustically reherse the info at the start so it enters the LTM
11Recency effect
RE: a phenomenon in psych that people tend to remember things that happen last/the most recent
this is because the info is still held in the STM for 18-30 secs and are able to be recalled
12retrograde amnesia
Inability to remember information from before the brain injury
13anterograde amnesia
inability to store any long term memory after brain injury the inability to transfer new information from the short-term store into the long-term store
14Reconstructive memory
when memorues are encoded and retreived from storge they can be altered and influenced by many factors: new knowldge of the event, cultural expectatuions and schemas
15Schemas
framework of knowledge shaped and developed as we experienced and learn more about the world
16Bartlett's study aim
to see how memory is reconstructed when recalling an unfamiliar story so it made more sense to them
17Bartlett's study method
The war of the ghosts story (native american folktale) was read by one participant and recalled after 15 minutes, then read by another participant and recalled and so on. Researcher recorded details of the story during each retelling allowing Bartlett to see which parts were changed.
18Bartlett's study results
The passage became shorter (330 to 150 words)
Bits were missed out (all mentions of spirits and ghost)
Unfamiliar details were changed (canoe - boat, padding - rowing)
The order of events were changed
19Bartlett's study conclusions
memory is not the exact copy of what we hear memorues are destroyed by what we already know about the worls, memory influenced by steorotypes and beliefs - schemas.
20BArtlett's study Strengths
S - uses scientific method - lab exp high decree of control, no EV interferring, direct manipulation of IV - establish causal relationships
S - supports the idea of reconstructive memory - Ps changed some words (canoe, paddling) - PS reconstructed using schemas to make the words more familiar
21Bartlett's study weaknesses
W - Lab exp - high control - low ecological validity - demand characterisitcs
W - low ecological validity, Ps included only Americans - biasednrepresentative sample- volunteer sampling - no variety of nationalities - cannot be generlised to explain behaviours of others
22Peterson and Peterson aim
To investigate the duration of STM without rehersal
23method of peterson and peterson
PS are shown a trigram then are shown a number on which they have to read backwards for a certain amount of time (retention interval), prevents from rehearsing the letters, after the time period is over they need to recall and write down the trigram. This is repeated 6 times. Retention interval: 3s, 6s, 9s, 12s, 15s, 18s. check the number of correctly recalled trigrams. The last correct trigram remembered is the duration of your STM.
24Results of Peterson and Peterson
The longer the retention interval the less accurately Ps are able to recall the trigram. If info is not rehersed it is only stored in the STM
25S experimantal methods - lab exp - EV controlled, doesnt interfere - IV manipulated - easier to establish causal relatiomships
S - replicable - lab exp - standardised procedure - increase reliability
W - lab exp - low ecological validity - controlled envoronment - less life like - demand characterisitcs
26Reductionism vs holism
Reductionism: It breaks down behaviour and says it caused one factor such as individual genes or a particular hormone.
Holism: idea that human behaviour is best explained by looking it as a whole rather than smaller parts
27Reductionism S/W
S - scientific apporach - it can establish clear causal relationship - held us understand how specific factors affect behvaviour
S - associated with scientific methods (lab exp) - where factors that may affect behaviour can be isolated annd tested
W - overly simplistic ignore other factors
28Holism S/W
S - uses qualitative research methods to help psychologisists gain more thorough understanding of the many different factors that can affect behaviour
W - difficult to achieve - may not be aware of all the factors - difficult to draw overall conclusions
W - unscientific - only apply to one individual being studied - low ecological validity
29Examples of reductionism and holism
MSM reductionsim - simplifies our complex memory system into 3 series of simple stores and basic processes that link the stores - ignores the impact of schemas and reconstructive memory
BArtlett's study Holisitc - considers how schemas impact memory - schemas are based on life experiences.