Typography

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1
Typography
Style arrangement and appearance of text
2
Brand recognition
Typography creates
3
Pictograph
Or Picture drawing representing words or ideas
4
Ideograph
Symbol that represents thing or idea
5
Phonecian
Based on letters _ taken by greeks
6
Mainz, germany
Gutenberg is from where
7
Moveable type
Most important invention of the modern period
8
Gutenberg
Created moveable type
9
Carolingian miniscule
Script Handwritten developed under charlemagne
10
8th century
Cm was created
11
Phonecian alphabet
Assigned sounds to simplified pictograph
12
800 bce
Greek alphabet
13
Vowels
Greeks added 5?
14
Type high
Letters have to be the same , height
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Typeface
Overall design of type characters
16
Font
Specific size and weight of typeface
17
Type family
Collection of typefaces and the fonts within those typefaces
18
72 points
1 inch
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1 pica
12 points
20
1 inch
6 pica
21
Leading
Distance between baselines of type
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Kerning
Space between letters
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Tracking
Equal between space all lettess
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Align left
Rivers Reduces pools
25
Centered
Ragged on both sides
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Justified
Flushed on both sides
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Orphan
Line of copy by itself
28
Widow
Words by themselves
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