1Typography
Style arrangement and appearance of text
2Brand recognition
Typography creates
3Pictograph
Or Picture drawing representing words or ideas
4Ideograph
Symbol that represents thing or idea
5Phonecian
Based on letters _ taken by greeks
6Mainz, germany
Gutenberg is from where
7Moveable type
Most important invention of the modern period
8Gutenberg
Created moveable type
9Carolingian miniscule
Script Handwritten developed under charlemagne
108th century
Cm was created
11Phonecian alphabet
Assigned sounds to simplified pictograph
14Type high
Letters have to be the same , height
15Typeface
Overall design of type characters
16Font
Specific size and weight of typeface
17Type family
Collection of typefaces and the fonts within those typefaces
21Leading
Distance between baselines of type
22Kerning
Space between letters
23Tracking
Equal between space all lettess
24Align left
Rivers Reduces pools
25Centered
Ragged on both sides
26Justified
Flushed on both sides
27Orphan
Line of copy by itself
28Widow
Words by themselves