Typography
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Typography
Style arrangement and appearance of text
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Brand recognition
Typography creates
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Pictograph
Or Picture drawing representing words or ideas
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Ideograph
Symbol that represents thing or idea
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Phonecian
Based on letters _ taken by greeks
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Mainz, germany
Gutenberg is from where
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Moveable type
Most important invention of the modern period
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Gutenberg
Created moveable type
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Carolingian miniscule
Script Handwritten developed under charlemagne
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8th century
Cm was created
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Phonecian alphabet
Assigned sounds to simplified pictograph
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800 bce
Greek alphabet
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Vowels
Greeks added 5?
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Type high
Letters have to be the same , height
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Typeface
Overall design of type characters
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Font
Specific size and weight of typeface
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Type family
Collection of typefaces and the fonts within those typefaces
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72 points
1 inch
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1 pica
12 points
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1 inch
6 pica
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Leading
Distance between baselines of type
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Kerning
Space between letters
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Tracking
Equal between space all lettess
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Align left
Rivers Reduces pools
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Centered
Ragged on both sides
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Justified
Flushed on both sides
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Orphan
Line of copy by itself
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Widow
Words by themselves
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