1diminishing marginal utility
the more you buy of a product, the less eager you are to buy more. less satisfaction
2demand
the desire, ability, and willingness to buy a product
3demand curve
graph showing the quantity demanded at each and every price that might prevail in the market. it slopes DOWN and to the RIGHT
4Law of Demand
there is an inverse relationship between price and quantity demanded
5change in quantity demanded
price changes, if the price goes up the quantity demanded goes down
6change in demand
no change in price of product, the demand curve shifts left or right to show an increase or decrease in demand (INSECT)
7supply
the quantities that would be offered for sale at all possible prices that could prevail in the market. the higher the price, the greater the quantity
8supply curve
graph showing the tendency of suppliers to offer greater quantities for sale at higher prices (slopes up and to the right)
9law of supply
states that there is a direct positive relationship between price and quantity supplied (price go up, quantity supplied go up)
10change in quantity supplied
change in the price of product, if the price goes up the supply goes up
11change in supply
no change in the price of product (TIPSTERS)
12equilibrium price
the state in which supply and demand balance each other, and as a result prices become stable
13surplus
the quantity supplied is greater than the quantity demanded at a given price. this causes the price to go down and the quantity demanded to increase
14shortage
the quantity demanded is greater than quantity supplied at a given price. this causes the price to go up and the quantity demanded to decline
15price control
a legal restriction on how high or low a market price may go. a max and min price
16price ceiling
the maximum legal price that can be charged. usually results in a shortage
17price floor
the lowest legal price that can be charged. usually results in a surplus
18market structure
the nature and degree of competition among firms operating in the same industry (pure competition, monopolistic, etc)
19pure competition
many sellers who sell the same product. no price or non-price competition and it is easy to enter the market (ex: agriculture)
20monopolistic competition
many sellers with some product differentiation. price and non-price competition in advertising (prices may vary because of brand, ex: nike). it is easy to enter the market
21oligopoly
few sellers dominate in a particular product. some product differentiation. price and non-price competition in price leadership, in which if one seller lowers their price the rest will follow. it is difficult to enter this market (ex: cars)
22pure monopoly
only one seller of a particular product that has no close substitutes. they hold extensive control over price and are almost impossible to enter the market with (ex: microsoft)
23antitrust legislation
does not allow unlawful mergers and business practices
24Sherman Antitrust Act
passed in 1890, outlaws anything that restraints and monopolies that hinder competition or make competiiton impossible
25Clayton Antitrust Act
passed in 1914, gave the government greater power against monopolies. outlawed price discrimination in cases where it might lead to monopoly or lessen competition
26Categories of Labor
based on the general level of skills needed to do a particular kind of job
27What are the FOUR categories of labor?
professional labor, skilled labor, semi-skilled labor, unskilled labor
28professional labor
workers with higher-level skills (doctors, lawyers)
29skilled labor
workers who are able to operate complex equipment and who can do their tasks with little supervision (computer technicians, chefs)
30semi-skilled labor
workers with mechanical abilities that call for minimal amount of training (operate dishwasher)
31unskilled labor
workers who lack training to operate specialized machines and equipment (food serving, fruit pickers.)
32How does the Law of Demand differ from the Law of Supply?
the Law of Demand has a negative relationship between price and quantity demanded, and the Law of Supply has a positive relationship between price and quantity demanded
33What are the six determinants for a change in demand?
income, number of consumers, substitutes, expectations, complements, tastes
34What are the eight determinants for a change in supply?
technology, inputs, productivity, subsidies, taxes, expectations, regulations, sellers
35What are the four different types of market structures?
pure competition, monopolistic competition, oligopoly, pure monopoly,