1ethics
moral principles that govern a person's behavior or the conducting of an activity.
2listening
Listening is giving attention to a sound or action. When listening, a person hears what others are saying and tries to understand what it means.
3hearing
the physiological process of attending to sound within one's environment
4audience centered speech
is when you build your speech or presentation around the audience's experience.
5collectivistic vs individualistic
Collectivism stresses the importance of the community, while individualism is focused on the rights and concerns of each person.
6masculine vs femine culture
Masculinity describes the degree to which society focus on assertiveness and achievement. When in contrary, femininity describes the focus of society to quality-of-life issues, such as caring for others, group solidarity and helping the less fortunate are valued
7power distance
12 feet, optimal distance for speakers to be from audience
8demographics
age, gender, religion, ethnic background, class, sexual orientation, occupation, education, group membership, and countless other categories
9effective speech delivery
Speak with appropriate loudness and speed. Consider audience, place and topic. Use variations in speed, inflections, and force to enhance your meaning and hold audience attention. Avoid monotony.
10claim
an arguable statement—an idea that a rhetor (a speaker or writer) asks an audience to accept
11maslow heirarchy
Speaker Security Needs, Speaker Belongingness Needs, Speaker Self-Esteem Needs, Speaker Self-Actualization Needs.
12two sided message
communications in which a source integrates both positive and negative sides about a product while favoring one side to persuade the audience
13one sided message
a message containing arguments that solely advocate one side of an issue
14faulty analogy
assuming that because two things are alike in one or more respects, they are necessarily alike in some other respect
15slippery slope fallacy
occurs when someone makes a claim about a series of events that would lead to one major event, usually a bad event.
16red herring
a clue or piece of information that is, or is intended to be, misleading or distracting.
17problem-cause-solution pattern
pattern arranges the main points into two categories, problem and solution
18chronological pattern
arranges the main points sequentially according to when they happened in time
19spatial organization pattern
involves arranging the main points according to how they fit together, their relationships to one another, or their physical location.
20topical organizational pattern
broad speech topic and subdividing it into smaller topics that support that speech's main idea
21proposition of fact
Propositions of fact focus on establishing that something “is or isn't” or is “true or false.”
22propostion of value
Propositions of value focus on persuading an audience that something is “good or bad,” “right or wrong,” or “desirable or undesirable.”
23proposition of policy
propsition of policy advocated that something “should” or “shouldnt” be done
24logos
appeals to audiences’ reason, builds logical arguments
25pathos
appeals to audiences’ emotions, makes them feel emotion
26ethos
appeals to speakers status, credibility, authority
27speaking outline
outline with only key words to help keep your train of thought during a speech
28preperation outline
Preparation outlines are designed to help you prepare and practice your speech, and are written using full-sentences.
29culture
the arts and other manifestations of human intellectual achievement regarded collectively.
30credibilty
the quality of being trusted and believed in.
31groupthink
the practice of thinking or making decisions as a group in a way that discourages creativity or individual responsibility.
32supporting material
the information a person provides to develop and/or justify a idea that is offered for a listener's consideration.
33statistics
the practice or science of collecting and analyzing numerical data in large quantities, especially for the purpose of inferring proportions in a whole from those in a representative sample.
34reasoning
the action of thinking about something in a logical, sensible way.
35simile
making a comparison between two things using “like” or “as”
36manuscript speech
a written text read to an audience from a paper script or teleprompter.
37extemporaneous
done without preperation
38impromptu speaking
a speech that a person delivers without predetermination or preparation
39jargon
special words or expressions that are used by a particular profession or group and are difficult for others to understand
40cliche
a phrase or opinion that is overused and betrays a lack of original thought.
41paralanguage
the nonlexical component of communication by speech, for example intonation, pitch and speed of speaking, hesitation noises, gesture, and facial expression.
42visual imagery
our ability to reactivate and manipulate visual representations in the absence of the corresponding visual stimuli
43hyperbole
exaggerated statments or claims not meant to be taken literally
44plagarism
the act of taking someone elses work and passing it off as your own
45ethnocentrism
evaluation of other cultures according to preconceptions originating in the standards and customs of one's own culture.
46cherry picking
a logical fallacy that occurs when someone focuses only on evidence that supports their stance, while ignoring evidence that contradicts it.
47audience analysis
consists of assessing the audience to make sure the information provided to them is at the appropriate level
48stereotype
a widely held but fixed and oversimplified image or idea of a particular type of person or thing.
49primary source
Anything that contains original information on a topic
50secondary source
interprets and analyzes primary sources
51public domain
belonging to the public, not subject to copyright