1Consumer Affect
feelings a consumer has about a particular product or activity, often expressed as tone or liking
2Visceral Responses
feeling states that are tied to physical behavior in a direct way
3Cognitive Appraisal Theory
school of thought proposing that specific types of appraisal thoughts can be linked to specific types of emotions
4Autonomic Measures
Automatically recording responses based on automatic visceral reactions or neurological brain activity
5PAD (pleasure-arousal-dominance)
bipolar test, either pleased or displeased
6PANAS (positive affect negative affect scale)
allows respondents to self-report the extent to which they feel one of 20 emotional adjectives
7emotional expressiveness
Extent to which a consumer reacts obviously to emotional experiences
8Emotional COntagion
the extent to which an emotional display by one influences the motional state of a bystander
9Autobiographical memories
cognitive representation of meaningful events in one's life