7 Emotions - CB
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1
Consumer Affect
feelings a consumer has about a particular product or activity, often expressed as tone or liking
2
Visceral Responses
feeling states that are tied to physical behavior in a direct way
3
Cognitive Appraisal Theory
school of thought proposing that specific types of appraisal thoughts can be linked to specific types of emotions
4
Autonomic Measures
Automatically recording responses based on automatic visceral reactions or neurological brain activity
5
PAD (pleasure-arousal-dominance)
bipolar test, either pleased or displeased
6
PANAS (positive affect negative affect scale)
allows respondents to self-report the extent to which they feel one of 20 emotional adjectives
7
emotional expressiveness
Extent to which a consumer reacts obviously to emotional experiences
8
Emotional COntagion
the extent to which an emotional display by one influences the motional state of a bystander
9
Autobiographical memories
cognitive representation of meaningful events in one's life
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