1Bottom-up processing
individual elements to whole
2Top-down processing
whole to the parts
3Agonist
chemicals that mimic the actions of neurotransmitter
4Antagonist
chemicals that opposes the action of a neurotransmitter
5Foot-in-the-door
start small then go big- $5 get $100
6Door-in-the-face
start big to get small- want skateboard ask for car
7Random Assignment
each participant has equal chance of being placed into any group
8Random Sample
process of choosing participants from the population & happens before assignment
9Applied Research
clear, practical use
10Basic Research
pure science that aims to increase the scientific knowledge base
11Quantitative data
deals with numbers- height, weight, time
12Qualitative data
deals with descriptions- color, smell, taste
13Self-Serving Bias
tendency to overstate one’s role in a positive venture & underestimate in a failure
14Self-Fulfilling Prophecies
explains how people’s ideas about others can shape the behavior of those others
15Collectivist Cultures
Japan- family, company stressed
16Individualistic Cultures
USA- uniqueness of individual stressed
17Anterograde Amnesia
can’t remember new stuff after head injury
18Retrograde Amnesia
can’t remember stuff before head injury
19Systematic Desensitization
exposure therapy that associates a pleasant relaxed state with gradually Increasing anxiety-triggering stimuli
20Flooding
immediately expose patient to worst fears
21Absolute Threshold
level needed to detect a stimulus 50% of time
22Construct Validity
test measures a particular hypothetical concept- creativity, IQ, extraversion
23Content Validity
content of a test is representative of the domain it is supposed to cover, such as the unit
24Independent Variable
what is tested
25Dependent Variable
what is measured (the outcomes)
26Experimental Group
group that is tested
27Control Group
compared to the experimental, receives the placebo in a drug experiment
28Left Brain
language and logic
29Right Brain
creative and spatial
30Corpus Callosum
divides the brain
31Cerebral Cortex
covers the brain
32Neurotransmitters
in the nervous system, faster message chemicals
33Hormones
in the endocrine system, slower message chemicals
34Broca’s Area
makes words, speech production
35Wernicke’s Area
comprehends words
36Identical Twins
same fertilized egg
37Fraternal Twins
two separate eggs
38Afferent neurons
sensory, body to brain
39Efferent neurons
motor, brain to body
40Concrete Operations
logical thinking
41Formal Operations
philosophical thinking
42Sensation
bottom-up processing
43Perception
top-down processing
44Rods
black, grey white, night and peripheral vision
45Cones
color vision and fine detail
46Classical Conditioning
involuntary, link two or more stimuli for learning
47Operant Conditioning
voluntary, learned behaviors if followed by reinforcement or punishment
48Primacy Effect
first items remembered
49Recency Effect
last items remembered
50Proactive Interference
loss of the new info
51Retroactive Interference
loss of the old info
52Implicit Memory
non-declarative; skills
53Explicit Memory
declarative, facts
55Recognition Memory
some hints
56Algorithms
step-by-step
57Heuristics
rule-of-thumb
58Representative Heuristics
stereotypes
59Availability Heuristics
based on available info
60Phonemes
basic sound units
61Morphemes
basic units of meaning
62Fluid Intelligence
processing speed
63Crystallized Intelligence
acquired knowledge
64Validity
test measures what it should
65Reliability
same scores on a retest
66Achievement Test
what you’ve learned
67Aptitude Test
potential
68Intrinsic Motivation
for personal satisfaction
69Extrinsic Motivation
for rewards
70Internal Locus of Control
you control the environment
71External Locus of Control
environment controls you
72Type A Personality
high stress (higher risk to heart disease)
73Type B Personality
low stress
74Delta Waves
large, slow brain waves - deep sleep
75Alpha Waves
slow brain waves - relaxed, awake state
76Manifest Content
symbolic, remembered story of a dream
77Latent Content
underlying meaning of a dream
78Reinforcement
event that strengthens the behavior that it follows
79Punishment
event that decreases the behavior that it follows
80Negative Reinforcement
increases behaviors by removing aversive stimuli (removal of beep for seat belt)
81Emotion-focused Coping
alleviate stress by avoiding stressor, attending to emotional needs
82Problem-solving Coping
attempt to alleviate stress directly - by changing stressor
83Convergent Thinking
narrowing available problem solutions to determine the best solution
84Divergent Thinking
expanding number of possible problem solutions (creative thinking)
85Self
center of our personality, organizer of thoughts, feelings, actions
86Self-concept
thoughts and feelings about ourselves, “Who am I”
87Self-efficacy
one’s sense of competence and effectiveness
88Self-esteem
one’s feelings of high or low self-worth
89Gender
socially influenced characteristics of boyirl, man/woman.
90Sex
biological definition of male or female
91Cross-sectional Study
compares groups of people of different ages at same time
92Longitudinal Study
compares same group of people over long period of time
95Anorexia Nervosa
starvation diet and excessive exercising
96Bulimia Nervosa
binge eating followed by vomiting, laxative use, fasting or excessive exercise
97Central Route Persuasion
focus on arguments and facts of argument or advertisement
98Conformity
adjusting behavior to fit in
99Obedience
compliance with an order or request
100Social Facilitation
improved performance on simple or well-learned tasks in the presence of others
101Social Loafing
exert less effort in a group setting
102Group Polarization
enhancement of groups opinions through discussion with group
103Groupthink
thinking that occurs when desire for harmony in group overrides realistic alternatives
104Prejudice
unjustifiable attitude toward a group and its members
105Stereotype
generalized belief about a group and its members
106Discrimination
unjustifiable negative behavior or action toward a group and its members
107Authoritative Parenting
demanding and responsive, active parents - leads to high esteem in children
108Authoritarian Parenting
demanding and not responsive - leads to less social skills, lower self-esteem
109Interpersonal
relating to relationships or communication between people
110Intrapersonal
within yourself
111Approach-Avoidance Conflicts
when a single event or activity has both attractive and unattractive features.
112Kinesthetic Sense (Kinesthesia)
sensing the position and movement of individual body parts
113Vestibular Sense
our sense of body movement and position that enables our sense of balance
114Normative Social Influence
influence resulting from a person’s desire to gain approval or avoid disapproval
115Informational Social Influence
influence resulting from one’s willingness to accept others’ opinions
116Descriptive Statistics
describe as set of data- central tendency mean, mode, median
117Inferential Statistics
is to determine whether or not findings can be applied to the larger population from which the sample was selected cause and effect
118Syntax
grammar Semantics: meaning
119Just-noticeable-difference(JND)
perceive change in stimulus level (ex: music level)
120Sympathetic Nervous System
“fight or flight”
121Parasympathetic
“rest and digest”
122Lateral Hypothalamus
stimulates hunger
123Ventromedial Hypothalamus
suppresses hunger
124Assimilation
interpreting new experiences in terms of existing schema (ex: all 4-legged animals are “doggies”)
125Accomodation
adapting current understandings to incorporate new info (ex: “dogs” are different than “cats”)
126Sensory Adaptation
diminished sensitivity to constant stimulation (ex: not feeling watch on wrist)
127Habituation:
decreasing responsiveness with repeated exposure (ex: not hearing airplanes in military)
128Positive Reinforcement
increases behaviors by adding positive reinforcers (ex: money, candy)
129Ratio Schedule
number amount (ex every 5 times)
130Interval Schedule
time amount (ex: every 30 minutes)
131Peripheral Route Persuasion
influenced by incidental cues (ex: attractiveness of speaker)
132Positive Symptoms
in Schizophrenia, inappropriate behaviors are present (ex: hallucinations, delusions)
133Negative Symptoms
in Schizophrenia, appropriate behaviors are absent (ex: catatonia, flat affect)
134Primary Reinforcement:
an innately reinforcing stimulus (ex: something that satisfies a biological need)
135Secondary (Conditioned) Reinforcement
gains reinforcing power through primary reinforcement (ex: money)