1formal,academic,and persuasive language.
RESEARCH
2an act of convincing people to change their attitudes or behaviors regarding an issue.
PERSUASION
3a planned set of activities that people carry out to attain a certain goal or objective
CAMPAIGN
4•refers to activities that argue, plead, support and favor a certain issue.
•usually aim to influence decision making.
ADVOCACY
5use of words that evoke emotions.
EMOTIVE LANGUAGE
6words that express modality or how likely something is going to happen helps adjust the level of certainly of events to suit arguments.
MODAL VERBS
7done through the use of percent pronouns like you, your, we, are, and indicative words like together.
INVOLVING THE READER
8questions that are not supposed to be answered
RHETORICAL QUESTIONS
9involves the use of facts, figures, or quotes from experts to highlight the readers authority and make the arguments presented more convincing.
USING EVIDENCE
10this techniques involves repeating keywords, phrases or ideas to appeal to the readers.
REPETITION
11using carefully selected adjectives and adverse makes it possible for the writer to influence how the readers feel.
ADJECTIVES AND ADVERBS
12the techniques tries to link an object or an idea with something already like or desired by the target audience such as wealth, success, pleasure, and security.
ASSOCIATION
13this persuasion technique makes the audience believe the idea that "everybody is doing it" or that everybody likes something.
BANDWAGON
14this means relying on experts advice from trusted people like doctor scientist and other professional for things that the audience do not know
EXPERTS
15making a claim that you believe is true
ARGUMENT
16a formal that tries to change the reader's mind by convincing the reader to agree with the writer's pov about a certain issue.
ARGUMENTATIVE ESSAY
17WHAT ARE THE THREE COMPONENTS?
•CLAIM(is what you believe)
•REASONS(behind this claim)
• EVIDENCE (to support this specific claim)
18IT IS A PERSUASIVE LANGUAGE TECHNIQUE THAT USE MODAL VERBES LIKE SHOULD OR MUST TO EXPRESS SUGGESTIONS AND OBLIGATION a formal essay that tries to change the reader's mind by convincing the reader
MODALS
19It I it is a persuasive language technique that helps to indicate the mood or attitude of the writer with respect to the ideas being presented
ADVERBS
20it is a persuasive language techniques that play a great part in maintaining the smooth flow of ideas.
TRANSITION
21it is a persuasive language technique that reflects the writer's attitude towards a certain idea.
EMOTIVE LANGUAGE
22•refers to one's personal beliefs feelings or thinking that may change often. • does not require proof or evidence
OPINION
23is a statement that can be proven as true or false through research, data, textbooks, and statistics.
FACT
24it is a declaration or expression of strong belief towards a particular topic (subjective) often without evidence.
ASSERTION
25or "stereotypes" which sounds true but is not.
COMMONPLACE ASSERTION
26WHAT ARE THE THREE TYPES OF ASSERTION?
• basic assertion • emphatic assertion •i-language
27streetforward expression of your beliefs, feelings or opinion.
BASIC ASSERTION
28this conveys some sensitivity to the other person. it is usually contains two parts- a recognition of the other person's situation or feelings. followed by a statement in which you stand up for your rights.
EMPHATIC ASSERTION
29the real focus in here is on the "i feel", "i want" part of the statement. (this is especially useful for expressing negative feelings)
I-LANGUANGE ASSERTION
30presence or provides information about the particular topic or issue.
EXPOSITORY TEXT
31the writer presents the information by explaining how or why a certain event or occurrence happened and what resulted from the particular occurrence.
CAUSE AND EFFECT
32the writer presents the information by providing details as to how things, concepts, or ideas are alike or different.
COMPARISON AND CONTEXTS
33in this structure the topic is presented by providing of its attributes features and examples.
DESCRIPTION
34the writer may present a problem and provide one or more solution to the said problem.
PROBLEM AND SOLUTION
35information may be presented in a way that follows numerical or chronological either explicity or implicity.
SEQUENCE
36makes an assertion about something that can be proved or disapproved with factual evidence.
CLAIM OF FACT
37argues that something is good or bad or that one thing is better than another thing
CALIMS OF VALUE
38argues that certain conditions should exist or that something should or should not be done, in order to solve a problem.
CALIMS OF POLICY
39combines two or more communication modes to present information.
MULTIMODAL TEXTS
40WHAT ARE THE 5 COMMUNICATION MODES?
• LINGUISTIC- written/oral language
•VISUAL- colors, shapes,images
•AUDIO OR AURAL- sounds
• GESTURAL- movements, gestures
•SPATIAL - space, direction
41don't you combinations of different modes such as gestural, spatial, and oral language. (ex. dance, performance, oral storytelling)
LIVE MULTIMODAL TEXTS
42these are presented through dynamic combination of various modes across written and spoken language, still and moving visual images, audio, gestures, and spatial communicative resources.(ex. film animation,slide shows)
DIGITAL MULTIMODAL TEXTS
43these are conveyed through the readers' varying combinations of written language and still image.(ex. Picture books,newspaper,textbooks)
PAPER-BASED MULTIMODAL TEXTS
44this will serve as the basis for determining how information will be conveyed and what modes may work best for the information available.
TEXTUAL KNOWLEDGE
45it is imperative to understand what technological tools and processes will best work for the kind of multimodal text to be produced.
TECHNOLOGICAL KNOWLEDGE
46this refers to understanding how each mode can work convey meaning, where each mode or system has its own function.
SEMIOTIC KNOWLEDGE
47when composing multimodal text, it is vital to understand what combination will work best in conveying the meaning of a specific set of information.
ABILITY TO COMBINE VARIOUS MODES
48it is also important in multimodal compositions to take into consideration the purpose, target audience, and text-type.
UNDERSTANDING DIFFERENT GENRES