1Moral issues in Advertising
Moral concerns about advertising of harmful products (tobacco)
Sex appeals – An over emphasis on sex
Objections to OVER advertising to minors and children
2Social Advertising
The use of advertising to inform the public about a social issue or to influence their behavior
3The use of advertising to inform the public about a social issue or to influence their behavior
Social Advertising
4Social Advertising campaigns are often __________ in raising awareness, but they are typically __________ in producing__________behavior change
successful, unsuccessful, long-term
5Long term behavior change can be achieved through the use of __________
Social Marketing
6__________ and __________ play a huge role in shaping our society – the way we see, think, understand and act
Marketing, advertising
7Even more profound than influencing consumption behavior, advertising has the ability to __________
shape our aspirations
8__________% of US consumers expect brands to be clear about their values
68
9__________ and __________ have the highest expectations of all age groups
Millennials, Gen Z
10Purpose Driven
Seek out companies which align with their values
11Seek out companies which align with their values
Purpose Driven
12Cause Marketing
Collaboration between a for-profit business & a non-profit organization to raise awareness or funds for a common goal
13Collaboration between a for-profit business & a non-profit organization to raise awareness or funds for a common goal
Cause Marketing
14Pink Washing
When a brand seemingly profits off of Pride or the shallow representation of LBGTQ+ communities
15When a brand seemingly profits off of Pride or the shallow representation of LBGTQ+ communities
Pink Washing
16Green Washing
Describes companies that use marketing tactics to deceive customers into thinking that it is environmentally-friendly
17Describes companies that use marketing tactics to deceive customers into thinking that it is environmentally-friendly
Green Washing