7 Political and Social Issues
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1
Moral issues in Advertising
Moral concerns about advertising of harmful products (tobacco)
Sex appeals – An over emphasis on sex
Objections to OVER advertising to minors and children
Sex appeals – An over emphasis on sex
Objections to OVER advertising to minors and children
2
Social Advertising
The use of advertising to inform the public about a social issue or to influence their behavior
3
The use of advertising to inform the public about a social issue or to influence their behavior
Social Advertising
4
Social Advertising campaigns are often __________ in raising awareness, but they are typically __________ in producing__________behavior change
successful, unsuccessful, long-term
5
Long term behavior change can be achieved through the use of __________
Social Marketing
6
__________ and __________ play a huge role in shaping our society – the way we see, think, understand and act
Marketing, advertising
7
Even more profound than influencing consumption behavior, advertising has the ability to __________
shape our aspirations
8
__________% of US consumers expect brands to be clear about their values
68
9
__________ and __________ have the highest expectations of all age groups
Millennials, Gen Z
10
Purpose Driven
Seek out companies which align with their values
11
Seek out companies which align with their values
Purpose Driven
12
Cause Marketing
Collaboration between a for-profit business & a non-profit organization to raise awareness or funds for a common goal
13
Collaboration between a for-profit business & a non-profit organization to raise awareness or funds for a common goal
Cause Marketing
14
Pink Washing
When a brand seemingly profits off of Pride or the shallow representation of LBGTQ+ communities
15
When a brand seemingly profits off of Pride or the shallow representation of LBGTQ+ communities
Pink Washing
16
Green Washing
Describes companies that use marketing tactics to deceive customers into thinking that it is environmentally-friendly
17
Describes companies that use marketing tactics to deceive customers into thinking that it is environmentally-friendly
Green Washing
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