MIL

Process of conveying information from one person to another

Communication is one of those everyday activities that are intertwined with all of human life

Without speech or oral communication, societies could not attain a level of civilization

Sender-message-channel-receiver-effect
Linear

Relatively straightforward and tells you that communication originates from someone and their message flow through a channel, receives the message with a corresponding effect

Noise is an important concept in this model

Communication happens due to the need to share understanding and emotions

Communication involves audiences as spectators rather than participants or information receivers

Communication as an open process, which means that messages sent and received are open to various interpretations

Source
Message

communication skill, knowledge, attitude, socio-cultural system

element, structure, content, treatment, code

- Straight froward
- Event means motivation and purpose

Are intrinsically interconnected with the concept of communication

Main ways that large numbers of people receive information and entertainment

Combination of physical objects used to communicate or mass communication

- Distributing text and messages to a large mass of people
- Carries a certain degree of intellectual baggage of currency with it

Something we use when we want to communicate with people indirectly

- Any means, agency, or instrument of communication
physical means by which a sign or text is encoded and through which it is transmitted

print medium of communication, includes newspaper, magazines, journals, and publications

CATEGORIES OF MEDIA

UNESCO's “ability to identify, understand, interpret, create and communicate using printed and written materials associated with varying context”

The ability to recognize, analyze, evaluate, and produce communication in a variety of media forms

Ability to recognize when information is needed

The ability to use digital technology, communication tools or network to locate, evaluate, use, create information

There is need to be media and information literate to counteract the physiological and psychological tendency (automaticity)

A state where our minds operate without any conscious effort from us

The mass media continually reinforce certain behavioral patterns of exposure until they become automatic habits

- Pose worthwhile questioned
- Evaluate the adequacy of an argument
- Recognize facts, interferences, and opinions, and use each appropriately

Learning that there are human beings and other physical things apart from one's self; these things look different and serve different functions

- Recognizing speech sounds and attaching meaning to them
- Being able to reproduce speech sounds

- Developing an understanding of differences between:
- Fiction vs. Nonfiction

- Discounting claims made in ads
- Sharpening differences between likes and dislikes for shows, characters, and actions

Strongly motivated to seek out information on certain topics

- Seeking out different forms of content and narratives
- Focusing on searching for surprises and new emotional, moral, and aesthetic reactions

- Accepting messages on their own terms, then evaluating them within that sphere
- Developing very broad and detailed understanding of the historical, economic, political, and artistic contexts off message system

Taking a moral stand that certain messages are more constructive for society than others