1Learning
A systematic, relatively permanent change in behavior that occurs through experience
2Associative learning
linking two events together to learn new behaviors
3Classical conditioning
Associating events together in time (ring of a bell with salivating for food)
4Operant conditioning
Associating a behavior with a good or bad outcome
5Observational learning
you can observe someone else’s experiences with operant conditioning and learn the behavior yourself
6Why are some addicts presented with drugs that induce nausea in the presence of alcohol?
To cause a taste aversion, linking nausea to alcohol.
7Systematic Desensitization
Associate calm with a conditioned stimulus that currently evokes fear
8Thorndike’s Law of Effect
behaviors followed by pleasant outcomes are strengthened and negative are weakened
9What is the Skinner Box?
used operant conditioning chamber, shaping (rewarding approximations of the desired behavior)
10Primary Reinforcers
innately satisfying; food, water, and sexual pleasure
11Secondary Reinforcers
become satisfying through experience
12Continuous Reinforcement
behavior reinforced every time it occurs. Learning happens quickly, extinction happens quickly
13Partial Reinforcement
behavior reinforced only some of the time. Learning takes longer, highly resistant to extinction
14Fixed Ratio (FR)
Reinforcement follows a set number of behaviors.
15Variable Ratio (VR)
Reinforcement follows an unpredictable number of behaviors (avg)
16Fixed Interval (FI)
reinforcement follows behavior that occurs after a set amount of time has elapsed
17Variable Interval (VI)
reinforcement follows behavior that occurs after an unpredictable amount of time has elapsed
18Positive Punishment
behavior followed by addition of an negative stimulus (scolding)
19Negative Punishment
behavior followed by removal of a desirable stimulus (taking away tv)
20Applied Behavior Analysis/Behavior Modification
using operant conditioning principles to change human behavior
21Four Processes of Observational Learning
attention, retention, motor reproduction, reinforcement
22Three Phases of Memory
encoding, storage, retrieval
23Recall
Retrieving information not in conscious awareness but learned at an earlier time.
24Recognition
Identifying items previously learned
25Relearning
Learning something more quickly when you encounter it a second or later time
26Dual-Code Hypothesis
Verbal code—word or label and Image code—detailed and distinctive
27Why memory for pictures is better than memory for words
Images are stored in both codes, words are stored only as verbal codes.
28encoding information
putting information into memory
29Sperling’s Sensory Memory Study Hypothesis 1
Our sensory memory can only hold three or four items
30Sperling’s Sensory Memory Study Hypothesis 2
Our sensory memory holds all the items but fades by the time we have reported three or four of them
31Chunking
grouping items together to remember them easier (items I need before I leave the house)
32Rehearsal
conscious repetition of information; prolongs short-term memory duration indefinitely
33Explicit Long-Term Memory (Declarative)
episodic memory (autobiographical), semantic memory (knowledge about the world)
34Implicit Long-Term Memory (Nondeclarative)
Automatic. procedural (skills) memory, classical (associations) conditioning, priming (activation of information)
35Declarative Memory
conscious recollection of specific facts and events that can be verbally communicated
36Flashbulb memories
highly detailed, vivid memories of an unusually important event or hearing news of such an event
37Priming
either seeing or hearing a concept which causes activation of related concepts in memory
38Reconsolidation
constructing a memory that can be changed when it’s stored again
39Emotional Memories
flashbulb memories, traumatic events, repressed memories
40Proactive Interference
Interfering material learned before target material is "I can’t take in any more new information"
41Retroactive Interference
Interfering material learned after target material is. “Too much has happened since I studied it”
42Prospective Memory
remembering to do something in the future
43Concepts
Mental categories used to group objects, events, and characteristics
44Prototype Model
Using characteristic to describe avg member (Wings=birds)
45Fixation
using a prior strategy when a new one might be better
46Functional Fixedness
fixation on an object’s usual functions, ignoring unusual functions (Hammers only use is for nails)
47Decision making vs Reasoning
Reasoning follows established rules which decision making may not have
48Representativeness Heuristic
Estimating the likelihood of events in terms of how well they seem to represent, or match, particular prototypes (ex. lawyers always have suits, ties, and briefcases)
49Why can Heuristic Lead to Bad Decisions
Ignoring relevant information, driven by negative stereotypes
50Availability Heuristic
Base judgment on the ease with which they can bring something to mind (ex. buying tide because its the first thing that comes to mind)
51Divergent Versus Convergent Thinking
Divergent: many solutions
Convergent: single best solution (Intelligence)
52Insight
Problem solving without conscious awareness (taking a break from a problem and coming up with a solution after)
53cognitive flexibility
ability to switch between thinking about two different concepts or to think about multiple concepts simultaneously