5 Memory - Customer Behavior

memory that develops when a person is exposed to, attends, and tries to remember info

an intuitive memory for things that a person did not try to remember

very brief memory for things we hear

very brief memory for things we see

transferred from working memory to LTM

transferred back to working memory

Holding a thought in short-term memory by mentally repeating the thought

Two different sensory "traces" are available to remember something

occurs when preexisting knowledge is used to store new info

grouping stimuli by meaning so that multiple stimuli becomes a single memory unit

remember it because you encounter it a lot

info can be transferred into LTM if it is processed at deeper levels

portion of an associative network that represents a specific entity and gives it meanng

smaller part of an associative network

Each time a consumer encounters a product, the mind compares all associations in the schema

concept within a schema that is the single best representative of some category

best representation of some category;