1Convenience Sampling
A sample of people that are easy to reach WITHOUT any randomizing
-Asking students to volunteer to answer the survey
-Social media surveys
-Street surveys
2Simple Random Sampling (SRS)
Choosing a group from the population so that every individual + every possble group of individuals has a chance of being chosen
-Picking names from a hat
3SRS steps
1) label individuals in population
2) randomize
3) select sample
4Stratified Sampling
Groups the population by some variable (homogenous groups) and then chooses a SRS from each group
-Group doctors at a hospital by the floor they work on
7Cluster sampling
Splits population on group based on location (heterogenous group), then randomly selecting EVERYONE from ONE of the groups
8Systematic sampling
RANDOMLY choose which place to start, then sample every nth individual after that
9Census
Collecting data from entire population
10Voluntary Response Bias
People CHOOSE to be in a sample (convenience sample), some in the population may not choose to be surveyed --> data isn't reflective of population
-Sample may be different from the people who chose not to respond
-Ex. online survey about running, only runners who like it would respond
11Undercoverage
When some members of a population CAN'T be chosen/are unlikely to be chosen
-Ex. only surveying people from your grade on what their GPAs are
12Non-Response Bias
When an individual is selected to be in the sample but chooses not to participate/cannot be reached AFTER being chose
-Ex. person chosen in a phone survey cannot be contacted after five calls
13Response Bias
When there is a pattern of inaccurate responses due to:
-Question wording
-The interviewer
-Individuals lying
14Observational Study
No treatment imposed, we only observe
15Treatment
What is done to participants (ex. drinks a different kind of coffee)
-Only assignment of treatment needs to be randomized in an EXPERIMENT
16Experiment
Treatments are imposed and they allow for CAUSATION
17Experimental Units
What or who the treatment is imposed upon in an experiment
18Explanatory Variable
Used to predict outcomes, unit the treatment is imposed upon
-If there is more than one __________ we all them "factors" (ex. type of sugar)
-Factors can have "levels" (ex. 1 tsp of sugar vs 1 tbsp of sugar)
19Response Variable
The outcomes of the experiment/observational study
20Confounding Variables
Variables that are not controlled that may affect the outcomes
21Factors + Levels =
Treatments
22Control Group
Used to provide baseline data for comparison
-Often given a placebo
23Single Blind
Test subjects are unaware of waht treatments were assigned
24Double Blind
When neither the test subjects nor the experimenters are aware of what treatment was assigned (ex. because doctors get paid for if their medical trial is a success)
25Placebo Effect
When a fake treatment works
264 Key Principles of Experiments
1. Comparison (at least two different treatments)
2. Random Assignment (need a chance process of assigning treatments)
3. Control (keep all other variables besides treatments constant, not always a control group)
4. Replication (use enough experimental units to distinguish differences)
27Randomized Block Design
-Separate the experimental units into groups by some similar characteristic (GPA, gender) into blocks
-Then randomly assign treatments within each block
28Block
Each group of experimental units that are known to be similar
29Matched Pairs
An experiment used to compare two treatments that use blocks of two test subjects/experimental units
-Two very similar experimental units are paired and then randomly assigned to treatment
-Form of randomized block design
-Ex. flipping a coin to decide if a person tests a new chair or an old chair first
-One participant is randomly assigned to a treatment and the other half of the pair is automatically sent to the other treatment
30Sampling Variability
-Different samples yield different estimates
-Larger samples provide more accurate estimates
31Margin of error
Creates an interval of plausible values
-Sample estimate does not equal margin of error
32Statistically Significant
-When the results from the study are too unusual to have occurred purely by chance
-If the probability is less than or = to 5% = statistically significant
33Statistical Inference
Decisions from the sample can be attirbuted to the distribution (population) from which the sample was drawn