1Effective Communication "8Cs"
1. Conciseness
2. Clarity
3. Correctness
4. Concreteness
5. Completeness
6. Courteousness
7. Coherence
2Importance of communication
• foundation of relationship (humans-animals-plants-the cosmos)
• express emotions, feelings, knowledge and ideas
3Globalization means
• state of being globalized
• international influence
• interaction or integration
• interdependence
4Scope of Globalization
economic and social changes
5Globalization on Communication means
Globalization creates global communication system
63 Impacts of Globalization & Global Communication "IFC"
1. increased business opportunities
2. fewer cultural barrier
3. creation of global village
7what is English
• global language / lingua franca
• official language
• medium of instruction
• language of law and gov't
8Two Varieties of English
1. American English
2. British English
9Multilingual Countries (other variety of english) "LT"
1. Language of Conquest - English Colonizers
2. Transported - English-speaking settlers (US, Canada, Australia, & New Zealand)
10Equally Idiosyncratic English Countries "IZJS"
• India
• Zimbabwe
• Jamaica
• Singapore etc.
11Standard English is used in
academic and professional context
123 Concentrics Circles of English by who?
Braj Kachru
13 What are the 3 Concentrics Circles
1. Inner Circle - English as Native Language
2. Outer Circle - English as Second Language
3. Expanding Circle - English as Foreign Language