1Reasons for boom: confident state of mind
1927-29 - 1.5 million ordinary Americans bought shares
2Reasons for boom: credit (hire purchase)
1929 - 75% cars, 50% electrical goods
3Reasons for boom: advertising (2)
'halistosis', 1929 - $2 billion spent on advertising
4Reasons for boom: motor cars (2)
Oct 1925 - Model T Ford produced every 10 seconds, original Model T - $950, 1925 - $290
5Reasons for boom: new technologies (2)
1929 - 19 million fridges sold, $850 million spent on radio equipment p.a.
6Reasons for boom: mass production
Henry Ford introduced the assembly line
7Reasons for boom: policies of the republican presidents (2)
low taxes, tariffs on foreign goods
8Reasons for boom: WWI (2)
factory production grew by 35% during war, supplied 30% world wheat
9Reasons for economic boom (8)
confident state of mind, hire-purchase, advertising, motor cars, new tech, natural resources, republican presidents, mass production, WWI
10Ford +ves (3)
staff visited workers to teach clean and healthy living, english classes for immigrants, $5 a day wages
11Ford -ves (3)
15 min lunch and 3 min toilet break, complain - sacked, hired thugs to identify trade unionists
12Cinema (3)
Steamboat Willy 1928 - first Disney film, worth $2 billion a year, Charlie Chaplin and Gloria Swanson
13Jazz and dancing (3)
Duke Ellington and Louis Armstrong, Charleston and Black Bottom, F. Scott Fitzgerald called it the 'jazz age'
14Sport (3)
Gertrude Ederle - first woman to swim the channel 1926, Babe Ruth record 60 home runs, Jack Dempsey - boxing
15Radio and advertising (2)
radio adverts - Max Factor and Listerine, Amos 'n' Andy show
16Motoring (2)
1920 - 8 million cars, 1929 - 23 million, visit suburban shopping centres - plans for this in Kansas City began in 1922
17Women: WWI
20% of workforce
18Women: government
2 in the House of Representatives 1928
19Women: divorce rate
10% to 17%
20Women: jobs (2)
12% married women had jobs by end of decade, december 1927 - earned $12 less than a man each week
21Women: appearance (2)
Clara Bow 'It Girl', 40,000 beauty parlours by 1930
22Women: education
proportion of women in higher education compared to men fell during 20s
23Fall in demand for farmed goods (2)
rayon, prohibition began 1917
24Overproduction in farms (2)
tractors in 1920 - 10 times as much as 1915, production rose by 9%
25Farmers
in 10 years - 1 million fewer
26Coal mining (2)
1920 - 568 million tonnes, 1930 - 518 million tonnes of coal, replaced by oil
27Railroad industry
only grew by 10% - slower than before