Roaring Twenties

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1
Reasons for boom: confident state of mind
1927-29 - 1.5 million ordinary Americans bought shares
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Reasons for boom: credit (hire purchase)
1929 - 75% cars, 50% electrical goods
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Reasons for boom: advertising (2)
'halistosis', 1929 - $2 billion spent on advertising
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Reasons for boom: motor cars (2)
Oct 1925 - Model T Ford produced every 10 seconds, original Model T - $950, 1925 - $290
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Reasons for boom: new technologies (2)
1929 - 19 million fridges sold, $850 million spent on radio equipment p.a.
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Reasons for boom: mass production
Henry Ford introduced the assembly line
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Reasons for boom: policies of the republican presidents (2)
low taxes, tariffs on foreign goods
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Reasons for boom: WWI (2)
factory production grew by 35% during war, supplied 30% world wheat
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Reasons for economic boom (8)
confident state of mind, hire-purchase, advertising, motor cars, new tech, natural resources, republican presidents, mass production, WWI
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Ford +ves (3)
staff visited workers to teach clean and healthy living, english classes for immigrants, $5 a day wages
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Ford -ves (3)
15 min lunch and 3 min toilet break, complain - sacked, hired thugs to identify trade unionists
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Cinema (3)
Steamboat Willy 1928 - first Disney film, worth $2 billion a year, Charlie Chaplin and Gloria Swanson
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Jazz and dancing (3)
Duke Ellington and Louis Armstrong, Charleston and Black Bottom, F. Scott Fitzgerald called it the 'jazz age'
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Sport (3)
Gertrude Ederle - first woman to swim the channel 1926, Babe Ruth record 60 home runs, Jack Dempsey - boxing
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Radio and advertising (2)
radio adverts - Max Factor and Listerine, Amos 'n' Andy show
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Motoring (2)
1920 - 8 million cars, 1929 - 23 million, visit suburban shopping centres - plans for this in Kansas City began in 1922
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Women: WWI
20% of workforce
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Women: government
2 in the House of Representatives 1928
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Women: divorce rate
10% to 17%
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Women: jobs (2)
12% married women had jobs by end of decade, december 1927 - earned $12 less than a man each week
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Women: appearance (2)
Clara Bow 'It Girl', 40,000 beauty parlours by 1930
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Women: education
proportion of women in higher education compared to men fell during 20s
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Fall in demand for farmed goods (2)
rayon, prohibition began 1917
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Overproduction in farms (2)
tractors in 1920 - 10 times as much as 1915, production rose by 9%
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Farmers
in 10 years - 1 million fewer
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Coal mining (2)
1920 - 568 million tonnes, 1930 - 518 million tonnes of coal, replaced by oil
27
Railroad industry
only grew by 10% - slower than before
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