English: Visual Communication and Advertising
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1
Signifiers
Images that communicate ideas
2
Icon
Image of something that represents.
3
Logo
A design used to represent an organization
4
Composition
Arrangement of objects in an image and other things such as color and contrast
5
Negative Space
Empty area in an image.
6
Rule of Thirds
Photographers may void placing their subject in the center of the photo.
7
Anchoring
Process of making an image meaningful by adding captions.
8
Bandwagon
You can buy a product if others buy it too.
9
Testiomonial
Happy consumers or celebrity endorsement.
10
Association
Where does the product appear? Products become associated with whatever you see beside the product.
11
Camera-angle
Can change tone, mood, in a scene.
12
Camera-shot
Distance between subject, camera.
13
Montage
The editing of shots
14
Diagetic sound
Created on screen, naturally.
15
Non-Diagetic sound
Added after filming.
16
Caricature
Exaggerated facial features to highlight a person's character
17
Topical
Literal portion of the cartoon. Relevancy of the cartoon.
18
Symbolism
Politicaal cartoons must convey abstract ideas to concrete objects.
19
Legacy Media
Newspapers, Cable News, and Magazines
20
Confirmation Bias
Taking pre-existing belief and finding positives of something.
21
Halo Effect
When one views a good or great feature of someone, determines someone's effect.
22
Framing Effect
When someone's decision is made based on how info is presented and not by content.
23
Euphemisms
Words or phrases- used to make something sound nicer or more palatable.
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