1Favorable or unfavorable evaluative reaction toward someone, smth, or an event exhibited in one’s beliefs, feelings, & intended behavior
attitude
2ABC of Attitudes
A = affect (feelings/emotions);
B = behavioral intent;
C = cognitions (thoughtseliefs) – THEY ALL INFLUENCE EACH OTHER
3WHEN DO ATTITUDES RELIABLY PREDICT BEHAVIOR
When social influences on what we say are minor
When other influences on behavior are minimal
When attitudes are specific to the behavior
When attitudes are potent
4People want to be/appear consistent
Self-presentation theory
5Seek to make a desired impression
Impression management
6Behavior influenced by situational demands
High self-monitors
7attitudes/actions are more consistent across situations
Low self-monitors
8Tension experienced as a result of inconsistent cognitions / actions; To reduces this tension we adjust our thinking
Self-justification / cognitive dissonance theory
9Internally justifying our behavior when external justification is “insufficient”
Insufficient justification
10When unsure of our attitudes, we look @ our behavior
Self-perception theory
11Facial expressions → corresponding feelings
Facial feedback effect
12Overjustification + intrinsic motives
Given external reward for intrinsically enjoyable tasks may undermine intrinsic motives
13Attitude = Instrumental in allowing one to align with or gain favor with others
Social expressive / instrumental
14Attitude = Allows for the expressions of held values / beliefs important to one’s self-concept
Value expressive
15Attitude = Usually biased on a direct experience w/ the target, helping to organize / structure our environment
Knowledge / experiential schematic
16Attitude = Target of attitude seen as threat
Defensive