social psychology chapter 4
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1
Favorable or unfavorable evaluative reaction toward someone, smth, or an event exhibited in one’s beliefs, feelings, & intended behavior
attitude
2
ABC of Attitudes
A = affect (feelings/emotions);
B = behavioral intent;
C = cognitions (thoughtseliefs) – THEY ALL INFLUENCE EACH OTHER
B = behavioral intent;
C = cognitions (thoughtseliefs) – THEY ALL INFLUENCE EACH OTHER
3
WHEN DO ATTITUDES RELIABLY PREDICT BEHAVIOR
When social influences on what we say are minor
When other influences on behavior are minimal
When attitudes are specific to the behavior
When attitudes are potent
When other influences on behavior are minimal
When attitudes are specific to the behavior
When attitudes are potent
4
People want to be/appear consistent
Self-presentation theory
5
Seek to make a desired impression
Impression management
6
Behavior influenced by situational demands
High self-monitors
7
attitudes/actions are more consistent across situations
Low self-monitors
8
Tension experienced as a result of inconsistent cognitions / actions; To reduces this tension we adjust our thinking
Self-justification / cognitive dissonance theory
9
Internally justifying our behavior when external justification is “insufficient”
Insufficient justification
10
When unsure of our attitudes, we look @ our behavior
Self-perception theory
11
Facial expressions → corresponding feelings
Facial feedback effect
12
Overjustification + intrinsic motives
Given external reward for intrinsically enjoyable tasks may undermine intrinsic motives
13
Attitude = Instrumental in allowing one to align with or gain favor with others
Social expressive / instrumental
14
Attitude = Allows for the expressions of held values / beliefs important to one’s self-concept
Value expressive
15
Attitude = Usually biased on a direct experience w/ the target, helping to organize / structure our environment
Knowledge / experiential schematic
16
Attitude = Target of attitude seen as threat
Defensive
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