Chapter 10 Entering Foreign Markets

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1
institutional voids
Institutional conditions of a country lacking market-supporting infrastructure
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location-specific advantages
the benefits a firm reaps from the features specific to a place
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First-mover advantage
benefits that accrue to firms that enter the market first and that late entrants don't enjoy
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Late-mover advantage
benefits that accrue to firms that enter market later and that early entrants don't enjoy
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Scale of entry
the amount of resources committed to entering a foreign market
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non-equity mode
A mode of entry (exports and contractual agreements) that tends to reflect relatively smaller commitments to overseas markets.
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Equity mode
A mode of entry (JV and WOS) that indicates relatively larger, harder-to-reverse commitments
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entry mode
a form of operation that a firm employs to enter foreign markets
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Turnkey project
A project in which clienterm-22ts pay contractors to design and construct new facilities and train personnel.
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Build-operate-transfer (BOT) agreement
A non-equity mode of entry used to build a longer-term presence by building and then operating a facility for a period of time before transferring operations to a domestic agency or firm.
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Research and development (R&D) contract
outsourcing agreements in R&D between firms
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co-marketing
efforts among a number of firms to jointly market their products and services
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Joint Venture (JV)
new corporate entity created and jointly owned by two or more parent companies
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Wholly owned subsidiary (WOS)
A subsidiary located in a foreign country that is entirely owned by the parent multinational.
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Greenfield operation
Building factories and offices from scratch (on a proverbial piece of "green field" formerly used for agricultural purposes).
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country-of-origin effect
positive or negative perception of firms and products from a certain country
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LLL advantage
firm's quest of linkage, leverage, and, learning advantages. these advantages are typically associated with multinationals from emerging economies
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reciprocity
an informal agreement based on mutual exchange of gratifications
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