1Normative
how X should be chosen / judged in optimal / rational conditions
2descriptive
how X actually gets chosen / judged
3"First is the best" fallacy
Information is often not shared because teams decide on the first acceptable alternative rather than looking for the best alternative
4Groupthink
the tendency of group members to conform to the census viewpoint in group decision making
5The Abilene Paradox
A paradox where a group of people collectively decide on a course of action that is counter to the preferences of any of the individuals in the group
6Pluralistic Ignorance
assumption that others' behaviors are aligned with their attitudes which is not always/often true
7Group Polarization
the tendency for group discussion to intensify group opinion, producing more extreme judgment than would be obtained by pooling individual views
8Escalation of Commitment
the tendency to continue to a failing course of expectation
9Availability Heuristic
the tendency for people to judge an event as more likely to occur if it is more readily available in memory
10conjunction fallacy (representativeness heuristic)
the tendency to base our estimates of probability on the extent to which the outcome fits with our schemas, categorizations and prior experiences
11Framing effects
the tendency to make different decisions depending on simple differences in how situations are presented/framed
12Risky Choice Framing
the tendency to avoid risks when potential gains are emphasized and to take risks when potential losses are emphasized
13Attribute Framing
the tendency to evaluate a characteristic more positively when it is presented in positive terms than in negative terms
14Prospect Theory
the theory that people choose to take on risk when evaluating potential losses and avoid risks when evaluating potential gains
15Anchoring and Adjustment Bias
the tendency to base decisions on salient or recent info
16Overconfidence
we think we can forecast uncertain values/outcomes better than we actually can