1Consumer Surplus Formula
CS = WTP - P
2Producer Surplus Formula
PS = P - Cost
3Total Surplus Formula
TS = CS + PS
4How Price Affects Consumer Surplus
P increase, CS decrease
1) People drop out of market
2) CS smaller for those who remain
5How Price Affects Producer Surplus
P increase, PS increase
1) People enter the market
2) PS smaller for those who remain
6Efficiency vs. Equity
1) efficiency is the allocation of resources that maximizes the total surplus
2) equity is the distribution of economic prosperity uniformily across members of society
7How Tax Impacts Total Surplus
1) with taxes, CS and PS both decrease (higher Pb, lower Qt) and (lower Ps, lower Qt)
2) also, units are not sold because of the tax (DWL)
8How DWL and Elasticity Connected
1) more elastic supply curve, larger DWL
2) more elastic demand curve, larger DWL
3) the grater the elasticity of supply + demand, the greater the DWL of tax
9How Size of Tax and DWL Connected
as tax increases, DWL increases even more rapidly than size of tax
10How Size of Tax and Total Tax Revenue Connected
as tax increases, tax revenue increases initially, then decreases after a certain threshold
11Elasticity Overview
1) Higher Elasticity = Less Tax Revenue, Greater DWL
2) Lower Elasticity = More Tax Revenue, Smaller DWL
12Profit Formula
Profit = TR - TC
13Diff Between Implicit and Explicit Costs
1) implicit costs are costs that represent the opportunity cost
2) explicit costs are direct representation of monetary values
14Diff Between Accounting and Economic Profit
1) Accounting Profit = TR - Total Explicit Costs
2) Economic Profit = TR - Total Costs (Explicit and Implicit)
15Marginal Product of Labor
1) increase in output that arises from an additional unit of input
2) MPL = Change in Q/Change in L
16Diminishing Marginal Returns
as you increase your amount of labor(L), your MPL decreases (increasing quantity at a decreasing rate)
17General Costs
Fixed Costs: do not vary w/ Q of output produced
Total Costs: FC + VC
Variable Costs: vary w/ Q of output produced
Marginal Costs: MC = Change in TC/Change in Q
ATC: TC/Q or AFC + AVC
AVC: VC/Q
AFC: FC/Q
18Marginal Cost Relation to ATC
1) if marginal cost < ATC, pulls ATC down
2) if marginal cost > ATC, pulls ATC up
19Short-Run vs Long-Run Cost Curves
1) Short-Run: some inputs are fixed (factories, land)
2) Long-Run: all inputs are variable (firms can build more factories/sell existing)
3) in long-run, ATC at any Q is cost/ unit using the most efficient mix of inputs for that Q (factory size w/ lowest ATC)
20Economies of Scale
1) long-run ATC falls as the Q of output increases
2) increases specialization among workers
3) more common when Q is low
21Constant Returns to Scale
long-run ATC stays the same as Q of output changes
22Diseconomies of Scale
1) long-run ATC rises as Q of output increases
2) increases coordination problems in large organizations
3) more common when Q is high
23Characteristics of Perfectly Competitive Markets
1) market with many buyers and sellers
2) trading identical products (each buyer and seller takes the market price as given)
3) firms can freely enter/exit the market
4) at market price, can buy/sell as many as desired (horizontal demand curve)
5) MR = P = Demand Curve
24Know How to Maximize Profit (Perfectly Competitive Firm)
profit is maximized for Q where MR = MC (start producing from this point)
25Shut Down/Operate in Short-Run
1) operate in short-run if P > AVC
2) shut down in short-run if P < AVC
26Exit/Stay in Long-Run
1) operate in long-run if P > ATC
2) exit in long-run if P < ATC
27What Does Short-Run Supply Curve Look Like?
See Slides
28Zero Economic Profit Condition in Long-Run
if all firms are making a profit in the market, more firms will enter the market: supply increases, which means price decreases
29Finding Short-Run Profit/Loss on Graph
See Slides
30Characteristics of Monopoly
1) a firm that is the sole seller of a product without close substitutes
2) has ability to influence the market price of the product it sells (price maker)
3) arises due to barriers to entry (other firms cannot enter/compete)
31*Why MR < P in a Monopoly
P: TR: MR: If you lower price, then the buyer of original price now pays the lower price at the same Q
50 50 50
45 40 40
32Barriers to Entry in Monopoly
1) Monopoly Resources
- a single firm owns a key resource
2) Government Regulation
- government gives a single firm the exclusive right to produce the good (patent/copyright laws)
3) Natural Monopolies
- a single firm can produce the entire market Q at lower cost than several firms
- arises when there are economies of scale (water, electricity, etc.)
33How Monopolist Determines Q and P to Maximize Profit
1) produce Q where MR = MC
2) sets highest P for where consumers are willing to pay for Q on the demand curve
34Welfare Costs of Monopoly
1) Monopoly Equilibrium at P > MR = MC
2) value to buyers of additional unit (P) > cost of resources to produce unit (MC)
3) monopoly Q is too low - could increase total surplus with larger Q
4) results in DWL
35Price Discrimination vs Perfect Price Discriminiation
1) Price Discrimination:
- sell the same good at different prices to different buyers
- separate customers according to WTP
- can raise economic welfare (decrease DWL)
2) Perfect Price Discrimination:
- charge each customer a different price based on their WTP
- monopoly firm gets the entire surplus (profit)
- no DWL
36How Monopoly Can Sustain Profits in Long-Run
the high barriers to entry in a monopoly market mean that:
1) firms cannot enter in long-run and therefore competition can be avoided
2) allows for positive economic profits in long-run
37Characteristics of Monopolistically Competitive Market
1) many firms
2) differentiated products
3) free entry and exit
4) no economic profit in LR
38How Monopolistic Competition Firms Differentiate Products
1) advertising
2) brand names
39How Monopolistic Competition Firms Choose Q and P to Maximize Profit
1) produce Q where MR = MC
2) sets highest P for where consumers are willing to pay for Q on the demand curve
40Zero Economic Profit Condition in Long-Run (Monopolistic Competitive Market)
SR economic profit leads to firms entering, which drives supply higher and prices lower
41Why Cooperation is Important for Oligopolists
1) cooperation or collusion is an agreement among firms in a market about what Q to produce and/or P to charge
2) they can essentially act as a monopoly if they work together
42Oligopoly Characteristics
1) market structure in which only a few sellers offer similar/identical products
2) mutual interdependence
3) difficult entry
43Why Formed Cartels Often Break Down
1) each firm in a cartel can both be better off sticking to their collusion agreement,
however each firm also has incentives to cheat on their agreement
2) ex: one firm may produce more than agreed upon Q
44Prisoner's Dilemma and How to Solve
See Slides
45Nash Equilibrium and Dominant Strategy
See Slides
46Output Effect vs Price Effect
1) if price effect > output effect, total revenue decreases
2) if output effect > price effect, total revenue increases
47Duopoly (Simplest Form of Oligopoly)
a market with only two sellers