3 Legal and Ethical Environment of Advt.

Government agency that ensures consumers are not getting ripped off & that the product/service is legal, safe & that its visual/verbal advertised message is true

Federal Trade Commission (FTC)

FTC works for the

FTC works to prevent

The FTC mostly relies on __________ to report unlawful advertising. It typically follows a series of steps when enforcing false advertising claims.

When its investigation finds that an ad is deceptive, the FTC

FTC can issue a ________________ which is a stronger demand to stop the false advertising

If a cease-and-desist order doesn't work the FTC can _________________________________ against the company a judges order to stop the advertising

FTC also has the authority to issue ________________________ to companies that violate advertising laws.

The terms “false,” “misleading,” or “unfair advertising” distinguish different instances of unlawful advertising, but they each refer to

Unfair advertising

When advertising makes a false or misleading claim about a competitor

Native advertising

Content that doesn’t look like traditional ads

FTC has released ____________ designed to help marketers avoid making environmentally claims that mislead consumers

Companies will self-govern their brands to ensure good will and no government involvement about ________________ (They don't want to get the FTC involved)

The FTC is also responsible for governing ___________ related to advertising (as well as false and misleading advertising)

When a website you visit places a cookie on your browser

First-party cookie

When the websites you visit allow other companies to place cookies as well

Third-party cookies

Targeted ads rely on __________

Advertising displays, newspaper ads, billboards, signs, brochures, articles, tabloids, flyers, letters radio or TV presentations or other means of mass communication, used for the purpose of appealing, directly or indirectly, for votes or for financial or other support or opposition in an election campaign

Political advertising

Also known as a disclaimer It is a crucial piece of political advertisements that give the public information about who sponsored the ad, and what details you need to include and how to make sure the sponsor information is communicated the right way

Sponsor ID

___ is the Political Programming staff is responsible for overseeing implementation of Federal statues & for administering rules & regulations relating to political programs & campaign advertising

FCC – Federal Communications Commission