newsbeat

16-24 yrs

niche sector of the mainstream

inform educate and entertain

license fees

pros:
allow for targeting niche audiences
no need for 3rd party ads

cons:
too expensive for viewers
undemocratic

digital audio broadcast

radio 1, 1xtra and Asian network

- digitization for media fluent Younger audience
- culturally representative
- relevant content to younger generation - education, careers
- accessible
- format - pop music sound beds "imaging" with shortened news segments (short attention span)

twice a day as a 15 minute radio show
- can also be listened to on BBC sounds

- twitter
- Instagram
- website
- podcasts

- multi media
- sound beds
- use of high energy house/pop (distinctively youth oriented)
- informal language / register (presenters sound colloquial and approachable) mode of address
- contrasts formality of radio 4 for example - focusing on the news from a youth perspective

- no commercial rival for youth focused news

- our perception of the world is shaped by the media we consume
- newsbeat aims to make young people see their interest in current events and issues is important and they have the power to affect the world
- progressively moves the discourse on, around taboo subjects

'singer accused of rape'

- readings, agenda setting, framing

- newsbeat reflects the way an informed audience member is likely to think (meaning they align by taking the preferred reading)

- encourages audience to engage directly
- polls on social media
- comments
- user directed content

South Africa's first black female helicopter pilot teaches young girls how to fly

- pvp in pokemon go
- political happenings of Kim Jong-un travelling to America