design principles

visual weight of elements in a composition;

-mirror image balance.
-allows you to draw attention to all areas of an image equally

formal design
sense of structure
sense of organization
stability

-a kind of balance that is not identical on both sides of a central line.
-not relying on symmetry.
-opposite of symmetrical balance

Occurs when several smaller visual elements on one side are balanced by a large visual element on the other side.

Smaller visual elements are placed further away from the center of the screen than larger visual elements

_____ is a fundamental design principle that brings stability and makes spaces aesthetically pleasing.

-in the context of visual design, it can be defined as a difference between two o more elements in a composition.

can push visual elements away,
connect them or complement
them

creates interest in relationships
between the visual elements.

accentuation of importance.
"to make (something) more prominent or
noticeable."

provokes our visual senses,
our eyes like ______ because it grabs
our attention and makes it easier to
digest and make sense of what we are
seeing.

-control of visual information in an
arrangement or presentation to imply
importance.

"Establishing clear _____ is
important, because it holds a design
together.
Used effectively, _____ can make a
complex message simple."

exists through contrast in
alignment, space, and typeface.

is the principle of
arranging elements to show their
order of importance.

scaling of objects in relation to each other.

directed path of optical motion.

orderly repetition of object.

-the arrangement of various items in
relation to the various borders or edges of
the allowable area

is either to the left,
right, top, or bottom

Aligned to a center line down the
middle or across the horizontal.