lecture 5 * social psychology *

cognitive representation that summaries our evaluation of an attitude object

can be positive negative ambivalent

inexplicable

outside of awareness

automatically activated

you can explain the evaluation

1. objects
2. people
3. yourself
4. behaviours
5. events
6. ideas

1. cognitive component
2. affective component
3. behavioural component

1. mere exposure
2. classical conditioning
3. operant conditioning
4. self perception

we come to like stimuli more with repeated exposure

→ ca ascult muzica 5gang desi nu imi place

supraliminal : above the threshold of consciousness

attitude after repeated experiences

an experience influences negative association

aware of the environmental cue

subliminar :below the treshold of consciousness

* positive / negative primes shown for 0.00013 milliseconds
* attitudes are more positive regarding women they did not know when positive primes was shown

behaviour → reward/punishment → positive/negative attitude

stereotypes may sometimes be transmitted by parents (e.g. regarding a group)

people derive their attitude form their behaviour

particularly when they do not yet have a clear attitude

* people either keep pen in teeth or in lips
* people with pen in moth (smile) like those cartoons more
* due to facial feedback

* nodding yes or no influences opinion

Strack et al. / and Wells and Perry

1. instrumental function
2. knowledge function
3. ego protective
4. value expressive function

→ attitudes direct us towards our goals without unwanted situation

→ organise knowledge and simplify

→ protect self form inner conflicts / unplrasent truths

→ expressing our values

*not a stong link

> La Piere (1934)
> porfessor tranvling in the world
* hotels and restaurans
* few owners do as they think

measures attitudes and behaviour at the same level

* specific attitudes predict specific behaviur
* general attitudes predict general behaviour

time

* attitude strength
* accesibility of attitude

attitudes influence behavioural intentions

1. attitude towards behaviour
2. subjective norm (what others say) → behavioural intention → behaviour
3. behavioural control (how much you think you can do it )

the three features → behavioural intention → behaviour

motivation to be consistent in our congnition

*attitudes , self perception , convictions

we often rationalize our behaviour instead of behaving irrationally

inconsitency between two cognitions or between behaviour and cognition

1. reduce behaviour
2. reduce attitude
3. trivialize / belittle
4. ascribe dicrepancy to other extreanl factors ( not your faul )

an attitude/phenomenon happens because of someone/something else not you

* 71 first year spychology stundents
* really boring task
* some payed 1 \$ some paied 20\$ and control
* they need to say opinino on the taks
* people who were paid 1\$ said it was fun
* pleasentness was increased for 1\$ group
* why ?

1\$ insuficient external justification

20\$ sufficient for external justification

* behaviour/ attitude is incosistent
* behaviour cannot be justified trough external
* person needs to feel arousal
* arousal musth be ascribed to the incosistent behaviour

gamblers are more certain of theor choice after vetting for a particular horse

consumers appreciate the product more after you buy it

we see more advantages of the option we chose and idsatvantages of the opposite after we choose