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1
A ??? is used to explain a phenomenon or predict a relationship in communication research. It is not just a guess since it should be based on existing knowledge. It is a tentative answer to your research question that has not been tested.
hypothesis
2
A ??? is a tentative explanation to a research question about variables ( Baraceros, 2017 ). A ??? is tested through analytical investigation to prove how true or false it is which you call as hypothesis testing ( Watkins, 2016 ).
hypothesis
3
7 NECESSITY OF HYPOTHESIS
NECESSITY OF HYPOTHESIS
1. It provides a direction to a research.
2. It helps in focusing to the research.
3. It helps in devising research techniques.
4. It indicates the types of research design.
5. It predicts the expected outcome of the research
6. It prevent from blind research
7. It ensures accuracy and Precision
4
5 CHARACTERISTICS OF A GOOD HYPOTHESIS
1. It  explains what is expected to occur.
2. It is clear and understandable.
3. It is testable.
4. It is measurable.
5. The independent and dependable variables are clearly specified.
5
HYPOTHESIS IS OF TWO TYPES:
1. Null hypothesis 
2. Alternate hypothesis
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??? HYPOTHESIS
The hypothesis that is being tried to prove, represented by H1 or Ha, that assumes there is an effect or relationship between variables. It’s the statement that there is a change, difference, or relationship.
Alternative
7
??? HYPOTHESIS
The default position, represented by HO, that assumes there is no effect or relationship between variables. It's often stated as an assumption that there is no change or difference between two groups.
Null
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- A type of hypothesis in which you assume that the same observations are purely by chance. It is denoted by HO.
Null hypothesis 
9
- Is a hypothesis in which you assume that smaller observations are not NY chance. It is affected by some non-random situation. An alternate hypothesis is denoted by H1 pr HA (Sahoo, 2003; Gupta & Kapoor, 2002; & Watkins, 2016)
Alternate hypothesis
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