Chapter 9 Econ Behav

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1
Risk
All situations with uncertainty involve, but not all situations with risk involve uncertainty
2
Uncertainty
means we don’t know the probabilities associated with different outcomes
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Risk is necessary for uncertainty to exist, but uncertainty is not necessary for risk to exist
Ex: Flipping a fair coin is an event with risk (heads or tails) but no uncertainty (we know the probability of each potential outcome)
4
Maximin Criterion
you would choose the option that maximizes the worst outcome.

This criterion avoids the worst possible outcomes!!!
“Choose the one with the least catastrophic
catastrophe
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Minimax-regret Criterion
focuses on relative outcomes

Ex: you would feel no regret if you refused insurance (since you got an A) but you would feel regret if you bought insurance (since you got a B). One measure of the size of the regret is the difference in utility between these outcomes (A vs. B)
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Expected Value
amount you should expect to win on average if you played the gamble in the long
run (if you played many many many times).
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Variance
measure for how widely dispersed
potential outcomes are in the gamble
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I flip a fair coin. If it lands heads, you receive $100. If it lands tails, you must pay $20
The average is (100+(−20))/2 = 80/2 = 40, which is also the expected value.
If outcomes are not equiprobable, average ≠ EV
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Actuarially Fair
a purchase if the price is equal to the expected value

Ex: Lottery, Assets, Insurance Policies
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Diminishing marginal utility of consumption
each unit of consumption provides less marginal utility than the previous unit
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Expected Utility Theory (EUT) Risk
In a situation that involves risk but no uncertainty,
we are able to construct expected value (EV) using the
probabilities of different outcomes and the “payouts” of
each possible outcome
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Expected Utility Theory
combines the use of utility functions to map outcomes (goods, services, money, etc.) into utility space with the concept of expected value for situations involving risk
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Theory of Choice
People have rational
preference orderings for goods and services,
which can be represented using indifference
curves and mapped into an ordinal “utility
space” using a utility function
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Expected Utility Example: I roll a fair die. You are paid $10*the number on the die
EV: $35 EU: 1/6 * sqrt 10+ 1/6 *sqrt 20+ 1/6 *sqrt 30+ 1/6 *sqrt 40+ 1/6 *sqrt 50+ 1/6 * sqrt60≈ 5.7
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risk loving
consumption [U(X) = X2]
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consumption [U(X) = X],
risk neutral
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risk averse
U(X) = X1/2 or ln(x)]
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Risk Averse risk perferences
• Diminishing marginal utility
• Concave utility function
• Don’t like variance
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Risk Averse risk perferences
• Constant marginal utility
• Linear utility function
• Don’t care about variance
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Risk Loving risk perferences
• Increasing marginal utility
• Convex utility function
• Prefer variance
21
Certainty Equivalent
a certain amount of money that meets the following criteria:
– U(the gamble) = U(CE)
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