1What term refers to the mental lens that tells you what something means?
Frame
2Why are frames important?
Explains why movements are important
3Which type of frame names the problem and who’s to blame?
Diagnostic Frame
4What type of frame proposes a solution or plan for action to solve a movement’s proposed problem?
Prognostic Frame
5What type of frame runs on emotion and the ultimate call to action to get people to participate in the movement?
Motivational Framing
6Which frame is referred to as the “problem”?
Diagnostic
7Which frame is referred to as the solution?
Prognostic
8Which frame is referred to as the action?
Motivational
9What term shows why frames catch fire, how well they click with the people they’re trying to reach?
Resonance
10What term refers to a frame so broad that many different movements can borrow it?
Master Frame
11What term refers to the act of altering a frame to reach more people?
Frame Alignment
12Which alignment links a cause to people who agree with similar issues not originally organized together?
Bridging
13Which alignment plays up values or beliefs the audience already holds?
Amplification
14Which alignment stretches a frame to cover the concerns of others?
Extension
15Which alignment changes how people see something entirely?
Transformation
16What term refers to the rival story, the opposing side of a movement frame?
Counterframe
17Who wins the framing war?
Resonance with wider audience, one amplified more