Social Influence

Evolutionary process by which inheritable traits are taken for the best survivability

"We are more similar than we think"

Highlights our universal human nature

Enduring behaviors, ideas, attitudes, and traditions shared by a large group of people and transmitted from one generation and to the next

Standards for accepted and expected behavior

Whenever people form status hierarchies they also talk to higher-status people in the respectful way they often talk to strangers. And they talk to lower-status people in the more familiar, first name way they speak to friends

Parents are not to have sexual relations with their children nor siblings with one another

In the midst of killing one's enemy they must still honor/adhere to one rule