BM

-is the art of creating value for customers: Why marketing is much more than just a sales pitch.

MARKETING

- Identifying a problem and providing a solution that customers are willing to pay for.

- Moving beyond one-time transactions to create long-term
customer loyalty.

- Ensuring the business meets its objectives by serving the market's interests.
m

- Selling focuses on the needs of the seller; marketing focuses on the needs of the buyer.

: Tracing the journey from mass production to societal well-being.

5 EVOLUTIONARY STAGES

- Focus on high production efficiency and low costs; "if we build it, they will come."

-Focus on making the "best" product with the most features, regardless of specific needs.

- Aggressive promotion and "hard selling" to move inventory.

- Determining the needs of target markets and delivering satisfaction better than competitors.

- Balancing company profits, consumer wants, and the long-term interests of society.

The first step in relationships.

IDENTIFYING NEEDS 4

- Using research to find gaps in the market or unsolved problems.

- Ensuring the product or service performs as promised to build trust.

- Maintaining communication so customers return for future needs.

- Converting satisfied customers into brand advocates who help the business scale.

-provide a strategic framework for execution
- Balancing the marketing mix to reach the target audience.

- The goods or services offered. Designing a smartphone with a high-quality camera..

- The amount customers pay. Offering student discounts or premium pricing.

- Where the product is sold. Selling via an app, website, or physical retail store.

- Communication with buyers. Using Instagram ads or TV commercials to build awareness

4p’s

-helps reach the right audience effectively:
-Dividing the broad market
into manageable, specific groups.

Market segmentation

- Focusing on specific nations, regions, cities, or neighborhoods.

- Targeting based on social class, lifestyle, or personality traits

- Segmenting by age, gender, income, or education level.

- Looking at how customers use a product or their loyalty to a brand

internal and external factors shape marketing environment:

- The company's culture, financial resources, and available technology.

- Consumer spending power and inflation rates.

- Changes in cultural values, such as the rise of eco-friendly products.

- How new inventions like Al change how we shop and communicate.

- Government regulations and the actions of rival businesses.

: The invisible engine behind global trade and consumer choice.

Marketing Drives Growth

- It is the primary source of revenue and market intelligence.

- It provides information, variety, and easier access to needed goods.

- It fuels competition, leading to lower prices and constant innovation.

- Thousands of jobs exist in advertising, research, logistics, and sales.

: A real-world case study in effective consumer
marketing

Nike's Emotional
Brand Storytelling

- Constant updates to shoe technology keep the brand fresh.
.

- Marketing focuses on the struggle and triumph of the athlete.

- They segment by sport, lifestyle, and even professional level.

- Using world-class athletes to represent the brand's core values