Lost and Font

A device used to produce copies of text, invented by Johannes Gutenburg in the 15th century.

First ever font created by Gutenburg that was used in the printing press. Took up a lot of space on paper.

Created the first Roman typeface, a simpler font for more efficient books. Based on typographic principles rather than the traditional manuscript style.

Invented Italics to save space in books. Criticised for poor readability but now used for emphasis.

Introduced the Old Style to enhance letter readability.

Developed Transitional typefaces with distinct letters. It was a failure in the 18th century but had a revival in the 1900s.

Created serif fonts.

Created the first slab serif template "Antique".

Serif had indents and Sans Serif doesn't.

Created "Calson Egyptian" influenced by Egyptian writing.

The obsession the Western world had over Egypt.

Created Copperplate Gothic and Goudy Old Style.

Created the Didot font in the 1780s.

Created the Bodoni font in the 1780s.

Designed Johnston in 1916 that was used in London Underground.

Created Helvetica in 1975.

Designed the Futura font in 1927.

Created the Optima font in 1958.

Designed the font Digi Grotesk, which was the first digital typeface.

File format used to allow better displaying on computers.

File format developed in 1997 used by typefaces that allowed both Mac and PC platforms.

Incorporated into CSS in 1997.

Where the first support for web fonts were added in 1998.

File format for typefaces developed in 2009.

A font that was used by Microsoft until 2021 until it was changed to Aptos. It was also used by the U.S. State Department since 2023 after switching from Times New Roman.

Formerly known as Bierstadt, replacing Calibri in Micorsoft's productivity apps. Designed in 2019 by Steve Matteson.

Current CEO of Microsoft who was a large factor in chagne from Calibri to Aptos.

Designed Aptos, as well as the font in Microsoft's logo.

The new font adapted from Johnston for the London Underground in 2016. The change was barely noticeable.

Changed their font from Times New Roman to Calibri in 2023 for accessibility reasons.

American Secretary of State who made the font change.

Used by U.S. State Department from 2004 to 2023.

Font used by U.S. State Department before Times New Roman.

Font detective

Company created by Thomas Phinney that creates apps for type design.

Introduced in the 1980s to lower labour expenses. Criticised heavily due to it leading to higher merchandise losses from customer errors and intentional shoplifting.

Merchandise losses, especially due to self-checkout.

Clyde Dawson

The first cashier was Sharon Buchanan who checked out a pack of Juicy Fruit gum.

An inventor who theorised and created the barcode. He got inspiration from sitting on Miami Beach, drawing lines in the sand which were inspired by Morse Code.

Patented the first ideas for the barcode in 1949, granted in 1952.

Uses a 500-watt bulb and an oscilloscope to read the cope. Lacked a minicomputer and a bright light to read the code. Awarded National Medal of Technology by president George H. W. Bush in 1992.

Created the first laser, with initial thoughts to use it for welding, cutting, or medical surgery.

Landed on the barcode idea with a booklet Kroger made as inspiration. Bought the patents from Joe Woodland.

One of the largest supermarket chains in North America.

Created to find a way to introduce a unviersal product code system.

Voted in favour of the rectangular UPC in 1973.

Chain of grocery stores that lack cashiers or registers. Uses the just-walk-out technology.

Used in Amazon Go stores to allow for cashier-less shopping, involving computer vision, deep learning, and sensor fusion.

Invtened in 1994, greatly used in Asia but caught traction in Noth America during the pandemic.

For forcing diners onto their phones, being hard to use due to their endless pinching and scrolling, being a privacy breach.

Dislikes the use of QR codes as they force diners to stop socialising.

American journalist who wrote about complaints regards QR Code menus in 2022 for The Atlantic.

A collection of the New York Public Library that contains about 45,000 menus dating from the 1840s. Currently digitalised.

Cultural historian who explores the idea of culinary extinction.

A menu without prices made so that women did not know how much their dates were spending on them.