1Cognition
all the mental activities associated with thinking, knowing, remembering, and communicating
2Concept
a mental grouping of similar objects, events, ideas, or people
3Prototype
a mental image or best example of a category. Matching new items to a prototype provides a quick and easy method for sorting items into categories
4Creativity
the ability to produce new and valuable ideas
5Convergent Thinking
narrowing the available problem solutions to determine the single best solution
6Divergent Thinking
expanding the number of possible problem solutions; creative thinking that diverges in different directions
7Algorithm
a methodical, logical rule or procedure that guarantees solving a particular problem. Contrasts with the usually speedier—but also more error-prone—heuristics
8Heuristic
a simple thinking strategy that often allows us to make judgments and solve problems efficiently; usually speedier but also more error-prone than an algorithm
9Insight
a sudden realization of a problem's solution; contrasts with strategy-based solutions
10Confirmation Bias
a tendency to search for information that supports our preconceptions and to ignore or distort contradictory evidence
11Fixation
in cognition, the inability to see a problem from a new perspective; an obstacle to problem solving
12Mental Set
a tendency to approach a problem in one particular way, often a way that has been successful in the past
13Intuition
an effortless, immediate, automatic feeling or thought, as contrasted with explicit, conscious reasoning
14Representative Heuristic
estimating the likelihood of events in terms of how well they seem to represent, or match, particular prototypes; may lead us to ignore other relevant information
15Availability heuristic
estimating the likelihood of events based on their availability in memory; if instances come readily to mind, we presume such events are common
16Overconfidence
the tendency to be more confident than correct—to overestimate the accuracy of our beliefs and judgments
17Belief Preservation
clinging to one's initial conceptions after the basis on which they were formed has been discredited
18Framing
the way an issue is posed; how an issue is worded can significantly affect decisions and judgments
19Language
our spoken, written, or signed words and the ways we combine them to communicate meaning
20Phoneme
in a language, the smallest distinctive sound unit
21Morpheme
in a language, the smallest unit that carries meaning; may be a word or a part of a word
22Grammar
in a language, a system of rules that enables us to communicate with and understand others. Semantics is the language's set of rules for deriving meaning from sounds, and syntax is its set of rules for combining words into grammatically sensible sentences
23Babbling Stage
beginning around 4 months, the stage of speech development in which an infant spontaneously utters various sounds at first unrelated to the household language
24One-word Stage
the stage in speech development, from about age 1 to 2, during which a child speaks mostly in single words
25Two-word Stage
beginning about age 2, the stage in speech development during which a child speaks mostly in two-word statements
26Telegraphic Speech
early speech stage in which a child speaks like a telegram—"go car"—using mostly nouns and verbs
27Aphasia
usually caused by left hemisphere damage either to Broca's area (impairing speaking) or to Wernicke's area (impairing understanding)
28Broca's Area
helps control language expression—an area of the frontal lobe, usually in the left hemisphere, that directs the muscle movements involved in speech
29Wernicke's Area
a brain area involved in language comprehension and expression; usually in the left temporal lobe
30Linguistic Determinism
the strong form of Whorf's hypothesis—that language controls the way we think and interpret the world around us
31Linguistic Influence
the weaker form of "linguistic relativity"—the idea that language affects thought