1What are the two different types of promotion?
Push and Pull Techniques
2counter displays, tent cards, banners, buntings
POS Displays
3group ads; tie-ups
Cooperative ads
4camera-ready ad materials; menu boards
Advertising materials
5brochures, flyers, directories
Collateral materials
6venue to introduce new products & services
Convention & manager’s meeting
7new product trial; menu tasting for booked functions
Sampling
8price-offs; discounts
Price-reduction promo
9certificates, cut-outs, direct mail, handed over
Price-reduction coupons
10packaged meals
Combination offer or bundling
11extra merchandise or gift; for free or sold cheaply
Premiums
12winning require skills or based on chance
Contests & sweepstakes
13Press Kit includes:
- Fact sheet
- Description of the local trading area
- Special features of the product-service mix
- Specific details about the product-service mix of the facility
- Photographs
- Biographical sketch of the GM
14Common Techniques in PR? Give 2 (4)
News releases, Photographs, Letters, inserts and enclosures, House organs & newsletters
15Common Techniques for Internal Marketing? Give 2 (6)
a. in-house signs
b. table tents
c. directories
d. meeting planner guides
e. brochures
f. flyers, etc.