micro

activities of persons traveling
to and staying in places outside their usual environment for business, leisure, and other purposes.

tourism industry revolves around...

enjoyment and pleasure stimulates

economic development results to

Characteristics of the tourism Industry

It refers to travel for commercial, governmental, or educational purposes with
leisure as a secondary motivation.

It refers to any provider of mass transportation, usually used by an airline.

It refers to a negotiated hotel rate for a convention, trade show, meeting, tour, or
incentive group.

it is an airport or city that serves as a central connecting point for aircraft, trains, or buses from
outlying feeder airports or cities.

It refers to travel offered as a reward for the top-performing workers with a huge
contribution to the development, marketing, and operation of a company.

refers to the price without the travel agent's commission.

It refers to any product or service bought by or sold to consumers of trade, including
accommodations, attractions, events, restaurants, and transportation.

The travel industry business cycles include peak season, the primary season for
travel, and off-peak season when slow business occurs. There is also a shoulderseason term, referring
to the travel period between the peak and off-peak seasons.

3 travel seasons

This refers to visitors' activities within their country of residence and outside of
their home. For example, a Filipino visiting other parts of the Philippines.

It refers to the activities of a resident who crosses the boundaries of many
countries, uses different currencies, faces different languages, and meets different types of people.
For example, a Filipino visiting other European countries.

It refers to the activities of a visitor from outside of the country of residence—for
example, a Korean visiting the Philippines.

It refers to the activities of a resident visitor outside of their country of residence.
For example, a Filipino visiting Korea.

caters to LGBT
tourists looking to travel to safe and friendly
destinations

kind of tourism at coastal resorts often
results from an inevitable attraction to the
beach.

This offers the ability to take a virtual tour of
an attraction from home.

segment of the aviation
industry seeking to give tourists the ability
to become astronauts and experience space
travel for recreational, leisure, or business

controversial, with some viewing it as an act
of respect and others as an unethical
practice

is the act
of visiting locations that have been
subjected to man-made or natural
environmental disasters,

Destinations have an immense opportunity
to leverage this new market trend by
developing authentic and unique shopping
experiences that add value to their touristic
offer while reinforcing and even defining
their tourism brand and positioning.

world tourism day

around 40 BC when hospitality services for
social and religious gatherings

greeks created thermal baths for relaxation

Romans, who provided accommodation for travelers
on government premises

English travel and excursions when they built inns as their
private residences

medieval period

renaissance and french revolution

organized industry was formed in the 1950s or 1960s
when a proper structure was built

construction of hotels and casinos in Europe, England, and America.

Some of the tallest hotels were built
in the 21st century, made possible by technological advancements.

Short-term economic stresses may cause problems, but long-term prospects for careers are
bright

The main responsibility of a flight attendant is to make sure passengers are
safe and comfortable. Next, it must provide great customer service.

They provide travel information
to airline customers. Ticket agents work at an airline’s ticket or baggage counter. They also
handle airline ticket sales and reservation changes and provide information on aircraft
boarding.

This is a back-office position but one of the essential jobs in the airline
industry. It is a service that involves planning the quality of meals to attract potential
passengers.

responsible for ensuring the safety of an aircraft’s
flight and permitting specific airlines to take off.

coordinate baggage transfer for connecting flights while taking on
new luggage at stopover airports. These agents are also responsible for announcing arrivals
and departures.

admits guests to airline lounges to serve
snacks and beverages, verifies membership cards, attends to customers' concerns and
inquiries, relays a request for paging and telephone services, and accompanies passengers to
departure gates and other terminal facilities.

Compiles duty roster of flight crews and maintains crew members’ flying
time records.

Assists passengers and checks flight tickets at entrance gates or stations when
boarding to ensure that passengers have corrected flights or seats.

Renders various personal services such as taking care of
company officials, distinguished persons, foreign-speaking passengers, giving aid to sick or
injured passengers, and obtaining medical assistance.

It is comprised of people and companies that resell travel products and services they
have bought and/or reserved from other parties.

escorts visitors around tourist destinations and attraction

wholesale agent of the travel industry and markets tour packagess

Plans and organizes travel and tour services for customers.

Provides information and other services that tourists might
need for their entire travel, such as itineraries, traffic regulations, and alike

Supervises and coordinates activities of workers
engaged in welcoming motorists and provides information such as directions, road conditions,
and vehicular travel regulations.

It is composed of personnel in-charge in providing lodging services to guests.

Ensures efficient and profitable operations, establishes standards
in providing customer service, and delegates authority and tasks to personnel.

customer service professional who is the first point of
contact for clients or guests who need assistance.

responsible for regularly cleaning
guestrooms and common areas

Provides a top-tier customer service experience for hotel guests, welcomes them,
and provides details on current events, festivities, attractions, and other requested
information.

Assists guests with check-in and checkout processes and escorts
them to their room while assisting them with their luggage.

Drives vehicles for customers in a parking lot or
garage and retrieves them upon request.

Keeps things run efficiently behind the scenes, have minimal guest
contact, and are mostly found in the employee area such as administrative personnel,
engineers, and maintenance staff.

establishments must have enough
staff members to cater to customers' needs with a lasting impression of quality. Here are some of the
lists of personnel who provide the standard in customer service.

Plays a key role in every restaurant; oversees the overall operation of
the establishment, including the general activities of all personnel.

Accurately records customers’ orders and handles and processes payments.

Takes and serves orders in a friendly manner to make a good customer experience.

Prepares and serves a variety of beverages

Specifically prepares several coffee blends or tea

Creates menus, manages kitchen staff, and ensures that food leaving the
kitchen is up to standards.

Makes sweet treats for diners to enjoy at breakfast or dessert.

Prepare food items by cutting, chopping, mixing, and cooking food that can be
found in one or multiple kitchen areas. They set up and stock food items and other necessary
supplie

Responsible for clearing and cleaning tables in preparation for the next
customer.

essential member of any restaurant staff who makes sure
dishware is spotless and keeps the kitchen clean and clear of garbage and hazardous clutter.

– This cruise department deals with anything relating to
passenger entertainment. It may include hosts and hostesses, cruise directors and staff, disc
jockeys, performers, swimming instructors, and shore excursion staff.

cruise department includes members working in
restaurants, bars, and passenger cabins, as well as shipboard retail concessions like gift shops.

ncludes staff members who work in fitness centers, beauty
shops, spas, and medical services that are important to the passengers who signed up for the
cruise to pamper themselves. Some positions in this department include fitness coach,
dermatologist, masseuse (massage therapist), nurses, and wellness staff.

this cruise department is responsible for maintaining and running the
vessel. It includes maintenance workers, engineers, and officers who are in charge of
passenger safety.

This includes employees working in the cruise company’s main office arranging
cruises or performing general office work. It includes administrative assistants, booking
agents, sales/marketing staff, and clerical workers.

Casinos focus on gambling and gaming services. They also contain
restaurants, bars, retail shops, hotels, banks, and spas, making a wide range of positions available,
plus the behind-the-scenes jobs for the gambling sections.

Operates the games, collects and pays off chips or money, and plays the house hand

This includes individuals who ensure no one is cheating or stealing and that all
activity is lawful and follows regulation

Supervise the gaming staff and tables in their designated areas.

Manages and controls the check bank, cage windows, chip bank, and main
casino bank.

Repair and maintain the different gambling machines, such as slot machines.

Responsible for creating a system wherein customers win enough to return
investments while ensuring that the casino makes enough profits.

groups interested in the development,
management, and marketing of tourism for a particular destination.

is a person, group, or organization that
is in some way involved with a project.

is a person, group, or organization that owns
part of the project (i.e., a share)

stakeholders should be considered when making business decisions

discovered stakeholder theory

a process whereby key stakeholders are identified and grouped according to levels of
participation, interest, and influence

complex task where each person, group, or individual must be assessed in terms of
their value to the organization and their needs and requirements.

dictate various rules,
requirements, and practices, from visa policies to maintaining public infrastructure throughout the
different levels of tourism policy and planning

involves
international transportation services, the movement and scheduling of the tours of tourists
among different countries, the development of major tourist attraction (UNWTO)

concerned with tourism
policy, infrastructure facilities, and a physical structure plan that includes important tourist
attractions, selected tourism development regions, international entry points, facilities, and
services.

looks at aspects including regional policy
(regional entry points and transportation facilities and services), kinds of tourist attractions
and their locations, the amount, kinds, and location of tourist accommodation and other
tourist facilities and services, and location of tourist development areas including resort areas.

Local-level participants will consider tourism planning
goals/objectives, analysis, plan preparation, outputs, outcomes, and evaluation at the
grassroots level.

play a variety of
roles in tourism development

increased world trade activity by enabling faster and easier movement of passengers
and goods

the most important, commonly used, and cost-effective modes of
commuting and goods carriage over long and short distances.

transport tourists from one place to another.

provide tourists with food and drinks.

provide accommodation products/services.

very heart of the tourism industry

play a very important
role in tourism development.

They may have legitimate
concerns and may resist any tourism development. Therefore, they need to be involved in the
decision-making process where appropriate. With their distinct values and cultures, local people can
add value to any tourist destination.

education: pay host communities to create reasons for school children to visit

known as student exchange programs where students
often travel not only within their destination country of choice but throughout that county
and even to neighboring lands.

this provides
a broad understanding of the global tourism sector and the knowledge and skills to maximize
the business potential of this industry through seminars and workshops.

required for the tourism industry
to function.

fundamental driver of the tourism industry

transportation helps in

provide the tourist with food.

means that tourists will be given breakfast and dinner as part of their hotel package

means that they will be given three (3) meals

means having unlimited food and drinks
throughout the day

provide only breakfast.

These are the most traditional and common types of accommodation. can be large or
small

form of accommodation that provides a bed for the night
and breakfast the next day, which originated in Europe.

offer
breakfast, lunch, dinner, and sometimes even tea.

recreational tourist establishment operating as a resort, which provides
accommodation, socialecreational activities, and facilities. It includes services related to health,
fitness, relaxation, and a healthy and nutritional diet meal.

typically found in ski/mountain resorts and can come on a self-catering or
catered basis.

accommodations are designed to suit the needs of those on a budget and
appeal primarily to young travelers.

offer cooking facilities, such as a small kitchen and cooking equipment.

room-only accommodation with no cooking facilities.

known as motor hotels.

These are popular self-catering accommodation options found in many areas but are
most common in built-up areas like towns, cities, and busy resorts. These can be large or small and
range from short-term to long-term contracts.

combination of the services in a typical hotel with the facilities associated
with an apartment. These are particularly leased to tourists and travelers on a long-term basis.

It
is a property with divided ownership or use rights, typically in vacation lodging or condominium units.
A part-owner can stay for an allotted period.

small and cozy houses classed as old or traditional, providing tourists
the opportunity for a home away from home experience.

These do not refer to cruise tourism but are more like hiring a private ____ and sleeping on it.

enable people to travel by day and sleep by night.

often one of the cheapest types of accommodation,
especially when travelers own a tent.

implements the National Accommodation Standards
for Hotels, Resorts, and Apartment Hotels using the Star Grading System to classify accommodation
enterprises

These enterprises appeal to budget-minded travelers

These enterprises appeal to tourists seeking more than basic accommodation.

These enterprises offer a very good level of accommodation. There are more spacious
public areas, higher quality facilities, and a greater range of services.

These enterprises are upscale in all areas. Accommodation is refined and stylish.
Service is responsive, often including an extensive array of facilities.

reflect the characteristics of luxury and sophistication. The facilities
are world-class in every manner, and the meticulous service exceeds all guest expectations.

These are hotels with under 200 rooms.

These are hotels with 200 to 399 rooms.

These are hotels with 400 to 700 rooms

hotels with more than 700 rooms.

These are also called luxury hotels

Hotels offering appeal to the largest segment of the
traveling public

These hotels provide clean, comfortable, safe, and inexpensive
rooms that meet guests’ basic needs.

These are the largest hotel types primarily catering to business travelers
and are usually located in downtown or business districts.

These hotels focus on meetings and conferences and overnight
accommodation for meeting attendees

These are usually located in mountains, islands, or other exotic locations
away from cities. These hotels offer scenic views and recreational activities like golf, tennis,
sailing, skiing, and swimming.

a living room and a separate bedroom. Professionals such as accountants, lawyers,
businessmen, and executives find ______hotels particularly attractive as they have an area to
work and entertain their visitors.

similar to suite hotels but usually offer kitchen
amenities in the room. These hotels are for long-stayers.

These hotels typically target business clientele, airline passengers with
overnight travel layovers or canceled flights, and airline crew or staff.

These are also called residential hotels. They provide long-term or
permanent accommodation for guests.

These are sometimes referred to as “vacation-interval” hotels.

These are used by business travelers and tourists alike. Often, the tourists
require a hotel in the city’s center, convenient for sightseeing, and not necessarily expensive.
In contrast, business travelers will also need a convenient location with relevant facilities.

More and more properties are located in the suburbs because of real
estate prices and the population migration from downtown areas. T

operations whose primary business is food and beverage

where food and beverages are served but are not their primary business

These have a formal atmosphere, food with expensive prices, and a
menu exclusively created by a chef and professional staff that provides a quality service.

These are a blend of fine dining and fast food dining, which
serve moderately-priced food in a more casual atmosphere.

fast-food restaurants

These typically reflect the owner’s cultural identity.These are also known as coffee shops.

characterized by a long table or counter on which a variety of
food is attractively displayed. It was established on a completely self-serve basis that is
usually an “all you can eat” hot and cold food for one price.

These are catered events where customers typically eat
simultaneously, unlike restaurant customers who are served individually or in small groups.

These are also known as coffee shops.