1Print media, broadcast media, (radio, TV, movies, and music), conglomerates, and the internet.
Mass Media
2Email lists, twitter lists, etc.
Group Media
3Mixing journalism with theatre.
Infotainment
4Info to leaders; leaders to followers.
Two-Step Flow of Information
5List of subjects or problems to which government officials as well as individuals outside the government are paying serious attention to at any given time.
Political Agenda
6Must make equal time available to competing candidates.
Equal Opportunities Rule
7Must make facilities available for the expression of other responsible points of view.
Reasonable Access Rule
8Election coverge focused on who's ahead, not on issues.
Horse Race Journalism
9News media reporting on news that interests people rather than reporting news that is important.
Market Driven Journalism
10Leaders who follow news in specific policy areas.
Attentive Policy Elites
11TV is to blame for the low level of citizen knowledge about public affairs.
Television Hypothesis
12(FCC) Independent federal agency to regulate interstate and international communications by mass media.
Federal Communications Commission
13Is it important enough to be covered?
Newsworthiness
14Media execs, editors, and prominent reporters who direct the flow of news.
Gatekeepers
15A situation that is set up to be "newsworthy".
Media Event