1are marks, words, names, symbols, or devices used by a person other than its owner to certify a particular quality about a product or service
CERTIFICATION MARKS
2Any product of human intellect which is tangible
INTELLECTUAL PROPERTY
3Used to identify the services or intangible activities
SERVICE MARKS
4A hub and wheel configuration with a local firm
NETWORK
5a business model that revolutionizes how a product is produced, sold, or supported after the sale
BUSINESS MODEL INNOVATION
6takes place when one party engages in the unauthorized use of another party's patent
PATENT INFRINGEMENT
7occurs when one work derives from another, is an exact copy, or shows substantial similarity to the original work
COPYRIGHT INFRINGEMENT
8is a partnership between two or more firms that is developed to achieve a specific goal
STRATEGIC ALLIANCE
9any formula, pattern, physical device, idea, process, or other information that provides of the information with a cometitive advantage in the marketplace
TRADE SECRETS
10an overly narrow focus that prevents a firm from seeing an oppurtunity that might fit its business model
BUSINESS CONCEPT BLIND SPOT
11TYPES OF PATENT
Utility Patent
Plant Patent
Design Patent
12TYPES OF TRADEMARK
Trademark
Service Mark
Collective Mark
Certification Mark
13FOUR COMPONENTS OF AN EFFECTIVE BUSINESS MODEL
Core Strategy
-(how a firms compete)
Strategic Resources
-(how firms acquire and uses its resources)
Partnership Network
-(how a firms structure and nurtures its partnerships)
Customer Interface
(how a firm interfaces with the customer)
14MOST COMMON TYPE OF BUSINESS PARTNERSHIP
Joint Venture
Network
Consortia
Strategic Alliance
Trade Associations
15describes how firms competes relative to its competitors
Core Strategy
16defines the product and markets on which it will concentrate
PRODUCT/MARKET SCOPE
17strive to have the lowest cost in the industry
COST LEADERSHIP STRATEGY
18compete on the basis of providing unique or different products, typically on the basis of quality service, timeliness...
DIFFERENTIATION STRATEGY
19is a resource or capability that serve as a source of a firms competitive advantage over its rival
CORE COMPETENCY
20are anything rare and valuable that a firms own
STRATEGIC ASSETS
21The process of adapting company's core competencies to exploit new oppurtunities
RESOURCE LEVERAGE
22is the network of all the companies that participate in the production of a product
SUPPLY CHAIN
23the coordination of the flow of all information, money, and material that moves through a product's supply chain
SUPPLY CHAIN MANAGEMENT
24An entity created by two or more firms pooling a portion of their resources to create a separate, jointly
owned organization
JOINT VENTURE
25A hub-and-wheel configuration with a local firm at the hub organizing the interdependencies of a
complex array of firms
NETWORK
26A group of organizations with similar needs that band together to create a new entity to address
those needs
CONSORTIA
27An arrangement between two or more firms that establishes an exchange relationship but has no joint
ownership involved
STRATEGIC ALLIANCE
28Organizations (typically nonprofit) that are formed by firms in the same industry to collect and
disseminate trade information, offer legal and technical advice, furnish industry-related training, and
provide a platform for collective lobbying
TRADE ASSOCIATIONS
29One relatively new approach
INSOURCING
30how a firm interacts with its customers
CUSTOMER INTERFACE
31is the limited group of individuals or businesses that it goes after or tries to appeal to
TARGET MARKET
32describes the way a firm’s product or service “goes to market,” or how it reaches its customers.
FULFILLMENT AND SUPPORT
33Common Mistake Firms Make in Regard to Intellectual Property
1. Not properly identifying all their intellectual property
2. Not fully recognizing the value of their intellectual property
3. Not legally protecting the intellectual Property that needs protecting
4. Not using their intellectual property as part of their overall plan for success
34is a grant from the federal government conferring the rights to exclude others from making, selling, or using an invention
PATENT
35New or useful process, machine, manufacture, or composition of material or any new and useful improvement thereof
UTILITY PATENT
36Three Basic Requirements for a Patent
USEFUL, NOVEL, NOT OBVIOUS
37 Invention of new, original, and ornamental designs for manufactured products
DESIGN PATENT
38protect new varieties of plants that can be reproduced asexually.
PLANT PATENT
39takes place when one party engages in the unauthorized use of another party’s patent.
PATENT INFRINGEMENT
40is any word, name, symbol, or device used to identify the source
or origin of products or services and to distinguish those products or services
from others.
TRADEMARK
41are similar to ordinary trademarks, but they are used to
identify the services or intangible activities of a business rather than a
business’s physical product.
SERVICE MARK
42are trademarks or service marks used by the members of
a cooperative, association, or other collective group, including marks indicating
membership in a union or similar organization.
COLLECTIVE MARK
43Exclusions from Trademark Protection
1. Immoral or scandalous matter
2. Deceptive matter
3. Descriptive marks
4. Surnames
44is a form of intellectual property protection that grants to the
owner of a work of authorship the legal right to determine how the work is used
and to obtain the economic benefits from the work.
COPYRIGHT
45What Is Protected by a Copyright?
Literary works: Anything written down is a literary work, including books, poetry, reference works, speeches, advertising copy, employeemanuals, games, and computer programs.
Musical compositions: A musical composition, including any accompanying words, that is in a fixed formis protectable.
Derivative works, which are works that are new renditions of something that is already copyrighted, are also copyrightable.
A dramatic work is a theatrical performance, such as aplay, comedy routine, newscast, movie, or television show. An entiredramatic work can be protected under a single copyright.
pantomime is a performance that uses gestures and facial expressions rather than words to communicate a situation. Choreography is the arrangement of dance movements.
46copyright protection can be enhanced for anything written by
attaching the copyright notice
COPYRIGHT BUG
47occurs when one work derives from another, is an exact copy, or shows substantial similarity to the original work.
COPYRIGHT INFRINGEMENT
48which is the limited use of copyrighted material for purposes such as criticism, comment, news reporting, teaching, or scholarship.
FAIR USE
49What Qualifies for Trade Secret Protection
1.Is not known outside the company
2. Is known only inside the company on a “need-to-know” basis
3. Is safeguarded by stringent efforts to keep the information confidential
4. Is valuable and provides the company a compelling competitive advantage
5. Was developed at great cost, time, and effort
6. Cannot be easily duplicated, reverse engineered, or discovered.
50Trade Secret Protection Methods
1. Restricting access
2. Labeling documents
3. Password protecting confidential computer files
4. Maintaining logbooks for visitors
51 is a formal statement of an organization’s values on certain ethical and social issues.
CODE OF CONDUCT
52also called a dba or doing business as
FICTITIOUS BUSINESS NAME PERMIT
53 is a form of business organization involving one person, and the person and the business are essentially the same.
SOLE PROPRIETORSHIP
54 is the ability to sell a business or other asset quickly at a price that is close to its market value.
LIQUIDITY
55 is a form of business organization where two or more people pool their skills, abilities, and resources to run a business.
GENERAL PARTNERSHIP
56details the responsibilities and the ownership shares of the partners involved with an organization
PARTNERSHIP AGREEMENT
57is a modified form of a general partnership.
LIMITED PARTNERSHIP
58sets forth the rights and duties of the general and limited partners, along with the details of how the partnership will be managed and eventually dissolved.
LIMITED PARTNERSHIP AGREEMENT
59 is a separate legal entity organized under the authority of a state.
CORPORATION
60is a form of business organization that is rapidly gaining popularity in the United States.
LIMITED LIABILITY COMPANY
61is the rate at which it is spending its capital until it reaches profitability
BURN RATE
62represents the value of the time and effort that a founder
puts into a new venture.
SWEAT EQUITY
63are individuals who invest their personal capital directly in
start-ups.
BUSINESS ANGELS
64is money that is invested by venture capital firms in start-ups
and small businesses with exceptional growth potential.
VENTURE CAPITAL