Business exam 2 review

the movement of money across members to finance the supply chain

People who take part in the flow of goods form the manufacturer to the consumer

Intermediaries between manufacturers and stores that deliver the finished products

the movement of information up and down the supply chain for members to make informed decisions, minimize risks, adapt to changes, and quickly detect problems

A strong adherence to values

the business who produces goods and wants to distribute them to its consumers

the moment of raw materials and products across the supply chain

an agent or business who ships products by means of transportation

also known as vendors, are the individuals or business who provide goods or services to the manufacturer for their production

consists of all the internal and external partners who participate, beginning with the raw materials or supplies and ending with the final consumer making use of the product or service

the planning and administration of all the activities needed to source and purchase, convert, and all logisitics management activities

a place such as a room or building, where finished products are stored until their distribution is for sale

A sales qualification method that stands for Authority, Needs ,Afford, and Receptive

Individuals responsible for makign an organizational purchase

the secodnary demand for labor, raw materials, buildings, etc. that is orignated from the direct demand for goods

also known as autnonmous demand: the amount of a product or service consumers will want to acquire

having the ability to personall affect the actions, decisions, opinions, or thinking of others as defined by the Center for Creative Leadership

an unqualified contact or business who might eventually become a buyer

the assessment and presentation by a business' sales force with the goal of completeing a sale and building customer relationships

an individual who agrees to consdier the solution the salesperson repersents

the process of locating potential buyers for a product or service

to judge whether the products or services the salesperson repersents would be a good fit for the lead

the repersenation of the journey potential buyers will go through in their journey towards a sale

indivudals reprsenting a compnay in charge of completing a sale and supporting buyers

a consistent series of steps taken to provide value and close a sale; that is turn a prosect into a customer

a simple yet effective framework that aligns values, experience, and talent to achieve breakthrough results that stands for Understanding, Digging deep, Evidence, and Agreement

the statement that defines how a company provides value in a unique or different way that competitors do not

the perceived usefulness, importance, or worth of an offering, through the solutions they present

A form of communication that addresses what a company does in terms of the buyers value by explainig and describing how a business, or a person will address their buyer's goals and challenges.

an announcement or message done in a public medium

a group of ads aligned to meet a goal

defined as any name, symbol, or term, design, that identifies the manufacturer of a product or service

the central theme of an advertising campaign

the sleection of what benefits our target market finds valuable

focuses on targeting a new market with a new product

the characteristic that individuals within a segment share such as similar preferences, demographics, or needs between them

consists of the positive feelings associated with the offer, such as happiness and an emotional connection, as well as the commitment that accompanies such feelings

consits of all the larger societal forces that impact the microenviornment

criteria to determine whether the identified segments have been effectively identified and are rleevant to the business; it stands for Measurable, accessible, substantial, differentiable, actionable

consists of current and potential customer for a product or service

guides business growth by taking what it already offers to a new target market to generate sales

growth achieved by increasing sales of current products

the activity, set of insittuions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and soceity at large

the forces outside maketing that have an impact on marketing;s ability to build and maintain profitable relationships with target customers; divided into macro and micro enviornments

creating opportunities to find potential customers and capture their information so the business can follow up with them to eventually achieve a sale

the tools available that provide a roadmap to execute our strategy and achieve the response we deisre from a target market

the planning and directing of the operations needed ot achieve a business's goals and objectives

involves the forces close to the company that impact its ability to profitably serve its customers

the set of benefits customers see and will gain if they opt for a company's offer after having compared it against other offers in the market place

where the customer can buy the product or service

selection of the perception that will be created in the customers' minds about our offer

a statement that helps align marketing and sales messaging

the sum of a values a customer must give up to recieve in exchange for the set of benefits promised in the offer

a product, service, or experience becomes the offer a business provides to customers to capture value in return

generates growth by selling a new product to the business' current target market

designed as a tool to help anyone, such as large or small businesses, governments, or non-profit organizations be able to send a message to persuasively communicate with their target market, while establishing or maintaining relationships with them

the positive emotion customers expierence when an offer meets their expecatitons

the process of dividng a market into customer groups that share characteristics between them

the slection of what segements the company will choose to serve

makes a product or service a the lowest cost with the least amount of customization and variety

anything that helps someone do a task faster, easier, or with less effort

makes a product or service at increased volumes than a job shop with less variety and customization at a lower cost

the activity of purchasing a product or service from a supplier or the market

the activity used to ensure that enough production capability is ready to meet customer demand

holding the products at a centralized distrubition center

the holding of products at the store level and using the distribution center to replensih what has been sold at the store

the ability to make a product ahead of customer demand and iventory the product until its needed

the acitivty that focuses on getting the customer to buy the service when the busiess would like them to

Define, Measure, Analyze, Improve, and Control; the basis of the Six Sigma methodology

items that are sellable to the customer

the combination of jop shop, batch, and assembly line prices to provide low prices and high customization

the detection of a defect or problem in a product or service after it has been produced

the goods that a company makes and buys to be able to provide a good or service

the process that provides the highest level of customiztion and variety with the highest price

the identification of waste anywehre in a process and removing it

the production of a good or providing of a service by a business

organizing the processess that turn inputs, such as labor, raw materials, purchased goods, and capital into products or services that a business can sell

another name for buying

the attempt to reduce the likelihood of a problem ocuring before a product or service is started

a ratio of how much time, energy, materials, and labor is needed to produce a product or provide a service

goods that can be physically touched and inventoried

the meting or exceeding of customer expectations

the basic elements that a business buys for their products or services

something that is intangible and cannot be touched or put on a shelf

a metholdology designed to reduce the variation in a process so that it is consistnt and does not deviate from the expected outcome

items that a busienss has started to process but are not yet able to be sold