MIL

• the act or process of using words, sound signs or behaviors to express or exchange information or to express your ideas, thoughts, feelings, etc to someone else

• The exchange of information and the expression of feeling that can result in understanding

• From 'communicare'

use of language to transfer information through speaking, calls, meeting, etc

body language, gestures, facial expressions. Important to identify people's feelings

act of using photographs, art, drawing, etc.

act of writing or typing. Hard copy or soft copy like printed documents, emails, etc.

COMPONENTS OF COMMUNICATION

stimulus or meanings produce by the source for receiver

can analyze the message. Receiver decodes the message.

response to the source

atmosphere

involves expectation of the individuals involve

main means of mass communication

ability

means of identification, understanding, interpretation, creation and communication in an increasingly digital, text-mediated, information-rich and fast changing world.

Media
• Latin : ''medius''

• Describes any channel of communication. This can include anything from printed paper to digital data, it encompasses art, news, educational content and numerous other forms of information.

• The ability to read, analyze, evaluate and produce communication in a variety of media forms.

• As a set of perspectives that people use actively to expose and interpret/decode the messages.

• Data, knowledge derived from study, experience or instruction, signals or symbols.

• Knowledge of specific events or situation.
• Information na nakukuha, ginagawa natin base on experiences and studies.

• It is a set of liabilities which require individuals to recognize when information is needed and to locate, evaluate, and use it effectively.

• Able to efficiently locate, accurately evaluate, effectively use, and clearly communicate information in various formats.

• Ability to evaluate data and information

• The capability to use technology and knowing how to use it.

• The ability to responsibly use appropriately and effectively uses of digital tools to access, manage, integrate, create and communicate information.

• Set of competencies that empowers citizens
• To access &retrieve, understand & evaluate, use, create and share

• In order to participate and engage in personal, professional and societal activities.
• Refers to the essential competencies (knowledge, skills and attitude) that allow citizens to engage with media and other information providers effectively and develop critical thinking and life-long learning skills for socializing and becoming active citizens.

• People discovered fire, developed paper from plants and cast instrumentality or weapon through stone, bronze, copper and iron.

• People used the power of steam, developed machine tools, established iron production and manufacturing of various products including books through printing press.

• Cave paintings, clay tablets, papyrus, printing press using wood blocks (220 AD)

• Printing press, motion picture, telegraph

1. newspaper – The London Gazette

2. typewriter

3. telephone

4. motion picture photography / projection (

5. commercial with motion pictures

6. motion pictures with sound (

• people harnessed the power of electricity that led to electrical telegraphy, electrical circuits and the early large scale computers (through vacuum tubes, transistors and integrated circuits).

• In this age, long distance communication became possible

• Transistor radio (1954), television (1941), apple 1 computer (1976), mainfraime computers

• computers, mobile devices and wearable technology.
• In this age, the internet paved the way for faster communication and the creation of social network. Moreover, voice, image, sound and data are digitalized.

• Media experience is limited
• One-directional
• Sense receptors used are very specific (print media – sight, radio – hearing, tv and film – sight and hearing)

• Media experience is more interactive
• Audiences are more involved and can send feedback simultaneously
• Integrates all the aspects of old media.

• Used to describe the traditional or old-fashioned print
• Newspapers, billboards, magazine, books

• Transmits information immediately to the widest possible audience

• Forms of broadcasting media

• Oldest form of media

• Uses the newest means of communication and digital technology and opens more opportunities for transmitting media to reach a wide audience of people
• Cellphone, laptop

• Evolution of media
• Naging all-in-one na ang gadgets

• It is known as being one of the most significant forces in modern culture

• Defined as social or psychological responses occurring in individuals, dyads, small groups, organizations, or communities as a result of exposure to ,or processing of ,or otherwise acting on media messages.

• Instead of people manipulating the media, the media now manipulates the mass.

• Naabsorb natin nakikita natin sa media

• Refers to media-induces change that is counter to the desired change

• It states that media exposure, specifically to television, shapes our social reality by giving us a distorted view on the amount of violence and risk in the world.

• It processes whereby the mass media determine what we think about
• Kung ano yung opinion natin, possible na ma set yun from media.

• The model tries to understand how the population is manipulated the fashioned in the minds of people
• Manipulates the media to manipulate the mass.

INTELLECTUAL PROPERTY

- The intellectual property code of the Philippines
- An act prescribing the intellectual property code and establishing the intellectual property office, providing for its powers and functions, and for other purposes

- It shall protect and secure the exclusive rights of gifted citizens to their intellectual property and crestions, particularly when beneficial to people, for such periods as provided in this act. The use of intellectual property bears a social function.

protects brand

protect inventions

official papers / documents

4 TYPES OF INTELLECTUAL PROPERTY

• The theft of someone’s original creation, especially if the one who stole recoups the benefits and not the creator of the material.

• Another term for piracy

WORKS WITH COPYRIGHT PROTECTION

COPYRIGHT VALIDITY PERIOD
1. LITERARY WORKS

COPYRIGHT VALIDITY PERIOD
ART

COPYRIGHT VALIDITY PERIOD
PHOTOGRAPHIC WORK

COPYRIGHT VALIDITY PERIOD
AUDIO-VISUAL WORK

COPYRIGHT VALIDITY PERIOD
SOUND RECORDING

6. Broadcast recording

7. Trademark

8. Invention patent

• It is any copying of copyrighted material done for a limited and ‘’transformative’’ purpose, such as to comment upon, criticize or parody a copyrighted work

• It refers to creative materials that are not protected by intellectual property laws.

• It means stealing intellectual property or intellectual fraud

• Manipulating research data with the intention of giving false impression.

• It is saying that data exists when it does not or creating data out of nothing.

• Cyber-crime prevention Act of 2012

REPUBLIC ACT NO. 10175 - DATE APPROVAL

aims to address legal issues concerning online interactions.

• It is a small encompassing term that covers any statement that hurt someone’s reputation.

• Referring to a gap between sector in the community who can access, has the skills and desire to the internet and those who cannot.

LOCAL COURT

barangay

TYPES OF DEFAMATION

defamation - civil

defamation - civil and criminal