1Scientific Theory
logical aspects of science
2Data analysis
patterns in observations and comparison to logical assumptions
3Deductive Reasoning
Begins with theory > hypothesis > observation > confirmation
4Inductive Reasoning
begins with observation > pattern > tentative hypothesis > theory
5basic research
gaining knowledge to understand social processes
6applied research
answers a question in the real world to address concrete problems
7agreement of reality
cultural knowledge shared with those around us
8tradition vs authority
knowledge based on shared cultural understanding
knowledge based on the status of the discoverer
9errors in inquiry
innacurate observations, overgeneralizations, selective observations
10innacurate observations
most daily observations are casual and semiconscious
11overgeneralization
assuming few observations indicate evidence for a general pattern
12selective observation
confirmation bias
13sociological imagination
human behavior is a product of personal experiences and historical forces (self- and social-consciousness)
factors to consider: social historical context -> social norms, institutions -> insight into social relations
14exploratory research
- research answers questions of HOW, with the goal of documenting how particular processes unfold or how something is defined
- explore a problem that isn't clearly defined
- **no hypothesis
15descriptive research
- describing and quantifying phenomena
- describes trends, variations, and patterns
- no hypothesis
16explanatory research
- research documents causes and effects of social phenomena
- questions WHY
- independent and dependent variables
- hypothesis
17data gathering methods
government data, administrative records, surveys, participant observation, interviews, focus groups, ethnography
18primary data sources
surveys
19secondary data sources
census, admin records, gov data
20quantitative data
numerical data
+easier to compare and summarize data
+consistent
+easy to replicate and analyze
- the why is missing
- not in-depth
21qualitative research
textual data
+ flexible
+ development of theory
- small n (number of people)
- time consuming
- not easy to generalize
*ethnographic, focus groups, interviews, participant observations
**researchers must acknowledge their own perspectives
22ethnography
field work, observation in small groups over time period
+ in-depth
- results difficult to replicate
23focus groups
set of questions given to group to illicit conversation and understanding
(usually exploratory)
24interviews
participants drive conversation
25participant observation
Wollcot styles
1. active participant: has a job to do in the setting in addition to the research
2. privileged observer: someone who is known and trusted and given access to info
3. limited observer: asks questions and builds trust but doesn't have public role other than researcher
26concepts
overarching, broad categories
27conceptualization produces...
shared definition and meaning
28dimensions
more refined meaning-- different aspects of a concept
29indicators
observation we choose to consider as a reflection of what we wish to study
30unit of analysis
population studied
31conceptualization
between concepts and dimensions
32operationalization
between dimensions and indicators
33hypotheses
testable statement of relationship
34theory
systematic explanation for the observations that relate to a particular aspect of life
35categories of social life
1. macro: states, gov, populations
2. meso: groups, organization, local context
3. micro: individuals, interactions, dyads, family
36 paradigms
world view (examples: positivism and postmodern)
37positivism
knowledge can be confirmed or refuted through observation
38postmodern
significant skeptcism of claims about facts or principals- social reality is relative
39sociological paradigms
structural functionalism
marxism
conflict
rational choice symbolic interactionism
40structural functionalism
-macro
-Durkheim
- how structures and institutions work together for betterment of society (stability)
41Marxism
- macro
- lens of struggle between powerful and less powerful; those with more power use societal resources to maintain position
- proletariat vs bourgeosie
42conflict theory
- macro
- Weber
- society as structure defined by ongoing struggles between groups for power, resources, and status
43symbolic interactionism
-micro
-Mead
-words and action convey meaning
-subtance of society in individual interactions
44IRB
Institutional Review Board
-human subject research
-protect rights and welfare of human participants
-rights of participants
*respect: informed consent and voluntary
*beneficiance: to do good and minimize risks
*justice: fair and no one systematically prevented from participation
45Operationalization considerations
-measurement quality must be precise and accurate
-reliable
-valid
46reliability
ability to achieve the same result
-precision
*test-retest: same person more than once
*intercoder reliability: double coding (two or more people)
*split-half: separate items into two lists randomly, have same person take both tests, calculate the average
more reliable: ask questions people have experience with, relevance
*qualitative
47validity
empirical measure relfects meaning of the concept
internal validity
*quantitative
48tests of internal validity
face validity: does this make sense
criterion-related validity: concurreent- correlate w/ well-established measure of same concept /// predictive- how well does measure predict something else
content: coverage more complete
construct: items to measure connect to underlying concept
49face validity
data mining: income, numbers, etc.
50criterion-related validity
1. predicitive: how well does it correlate with measure predicts
2. concurrent: does it correlate with well-established measure of the same concept
51content validity
operational definition matches actual measurement
52generalized self-efficacy scale (SES)
belief you can effectively achieve goal
scale: not at all true, hardly true, moderately true, exactly true
53external validity
how representative is group
how real is the study
54operational defintion
how will this be measured
55operationalization
vague concept to specific question
consider: definitions, enough info for others to recreate
56independent variable
variable controlled by researcher; affects dependent
57dependent variable
effect
58epistemology
how knowledge is created
59bracketing in qualitative research
acknowledge and understand influence of researchers' ideas/perceptions
60Qualitative research approaches
1. grounded theory
2. phenomenology
3. ethnography
*ALL: data collection stop when "saturated" (nothing new); data is coded, or translated into standardized categories; writing memos
61grounded theory
generate and discover theory
*inductive inquiry: data generates theory
*data collected and analyzed at the same time (theoretical sampling: usually interview or focus groups)
*questions core phenomenon, causal conditions, strategies, consequences
*used when there's no/limited theories
*analyze patterns and interpret human understanding
62phenomenology
lived experience
-socially constructed
*people describe personal experience
1. develop understanding of experiences
2. describe meaning of experience
3. interview people who are hetereogeous
4. focus on what people have in common
-identifies impact, searches for cause and effect
-does not seek to generalize to broader population
-critique: lacks reproductability, generalizable, potential researcher bias
63ethnography
understand world as researcher participants experience
-can be observer or participant
-can be in-depth interviews
64What method of qualitative research?
1. choose question
2. discovery process
3. what will end product look like?
4. what do you want to say?
5. what do results look like?
6. is it an explanation for phenomena?
65mixed methods research
two or more methods used to expand, inform, confirm, cross-validate, or corroborate findings within a study
*leverage the things that each are good at
*capital letters denote priority (QUAL vs QUANT)
*sequential exploratory and explanatory designs
66convergent mixed methods
both styles at the same time
-equal weight to qual and quant (separate until the end)
-triangulation
-difficult if results don't agree
67Triangulation
direct comparison and contrast of quant and qual results for validation and corroboration
68sequential exploratory design
QUAL helps inform quant
1. explore issue qualitatively first
2. can help identify theories to test, relevant questions, creating surveys, etc
69sequential explanatory design
QUANT --> qual
-qual helps explain QUANT results