E2 Business Ecosystems

in business ecosystems organisations as a whole create more value by working collaboratively
traditional markets are linear and act with self interest

* Mobile devices
* Social media
* Cloud computing
* Data analytics and visuaisation
*AI and machine learning
*Blockchain
* Cryptocurrencies
* Internet of things (smart devices)
* Bio-nanotechnology
*3D printing

A business ecosystem is a network of organisations (suppliers, distributors, customers, competitors, government agencies, etc.), who are involved in the delivery of a specific product or service through both competition and cooperation. This network will collaborate and evolve roles and capabilities to build value and increase efficiency.The idea is that each entity in the ecosystem affects and is affected by the others, creating a constantly evolving relationship in which each entity must be flexible and adaptable to survive, as is the case in a biological ecosystem.In this context, an ecosystem is a number of interdependent enterprises drawn together in complex relationships aimed at creating and allocating business value. There is a mutual and multiplicative interaction about business ecosystems whereby the whole is greater than the sum of the individual parts, thus providing the incentive for the participants to be part of the system.Business ecosystems are broad by nature, potentially spanning multiple geographies and industries, including public and private institutions, and consumers. Organisations will therefore come together to create value.In a less-competitive ecosystem, groups such as a government, charity and a community group might collaborate on health or public policy because each entity has a shared interest and goal.

Orchestration
Mutuality

C Create barriers
A Address human need
C Collaborate
S Streamlining
A Accelerate learning
I Innovate
L Leverage technology

Direct value capture
Indirect value capture

Hornets nest
Lions Pride
Sharks Tank
Wolf pack

Design Thinking
Experiential Pilots
Prototyping
Brand Atomisation

instead of designing a single product or service that can be marketed to many customers, there should be a shift in mind-set to designing many experiences for one customer. This must be mixed with the ability to constantly learn and adapt as customer needs change.

this refers to the need to monitor how customers behave and to gain an appreciation of their reaction to new experiences. Questions should be asked such as "How are the customers responding to a new technology in the way they engage with it? How are customers being influenced by others? What reactions, emotional and behavioural, are we seeing through the new customer experience?"

instead of waiting until a new product has been perfected before bringing it to market, an organisation should recognise that speed to market is vital. So, the first generation of a product may be only about 80% ready, but it provides vital feedback in terms of customer reactions and what needs to be done with the second version.

organisations will need to design their offerings so that they can be more widely distributed and be part of the platform that is offered by other providers.